Daraz is celebrating Infinix Month in celebration of its one year partnership with Infinix, the smartphone maker.
Today, Infinix is a brand that is synonymous with affordability, with a good foothold in the Pakistani market. Daraz has given Infinix a strong foothold with its distribution networks and deep market penetration.
The collaboration between the two companies has proved fruitful as Infinix phones are sold with high-end tech specs and an affordable price tag that was previously reserved for a niche market and sold at the highest premium by other phone makers.
Infinix’s phones strike the right balance between quality and price given the budget-conscious Pakistani consumer. The company’s smartphones have been priced at Daraz at affordable rates while their phones compete with the leading brand names at a fraction of their price. This explains their popularity.
Whether it is the powerful Infinix Zero 3, the phablet Infinix Note 2 or the selfie-focused Infinix Hot 3, the phones have what it takes to sell themselves to the consumer. The company has released a range of phones that cater to each price category, size variations and each characteristic that could constitute smartphone demand. Whether the user is a businessman aiming to perform high powered actions to grow their own businesses on the go, a teenager that is constantly texting their gang of friends or a tech geek trying to have the fastest machine fit in their palms, Infinix has them all covered.
The biggest achievement of the company however has been connecting with everyone in the market with their smartphones irrespective of any affordability or brand loyalty issues. With Daraz, Infinix has even connected towns and rural villages that previously would never have the ability or markets to provide such high tech smartphones.
The Infinix Month is a celebration of the achievements of the past and the achievements of the future as Daraz and Infinix Mobility celebrate a year of partnership and many more to come.
