Following Uber, Careem Introduces Peak Pricing in Pakistan

Following Uber’s footsteps, it seems that even Careem is introducing increased travel rates during times when demand is high.

As we reported a few days ago, Uber launched Surge pricing in Pakistan, in a bid to attract a lot of drivers on the roads during peak hours. This practice is similar to what it follows in other countries, which didn’t come as a complete surprise to observers.

However, with Careem also deciding to introduce high travel fares during peak hours, it seems that both the popular ride-hailing services are bowing to market economics.

careem

Careem Pakistan hasn’t so far updated its user about the Peak Pricing, however, their international website contains the following excerpt for Peak, Careem’s name for surge pricing:

“In order to ensure that we can provide you with the best availability of cars at all times, Peak was introduced. A Peak factor will temporarily increase the cost of available rides during times of excessive demand, which helps increase the supply of available cars in high-demand times and locations.

Any additional costs during Peak will be fully paid to the Captain to encourage them to be available during peak times.”

Going by this, it can be assumed that Careem will be paying the additional costs to Pakistani drivers who are available during Peak times. This can serve as an incentive for drivers to come out and cater to the demands of customers.

However, riders are definitely not going to like the peak charging.


  • These are just software companies who are manipulating so much hardware (cars) while not having even one taxi of their own.

  • Careem is better than uber at the moment because Uber has neither office nor any helpline in Karachi.

  • a usual Rs. 280-300 ride costed me today Rs. 423 despite clear roads as markets were closed due to this peak rate thing….will bargain with a rickshay wala who is ready in rS. 200….

  • Pathetic, ProPakistani is losing its class, I still love this site and want it to be more professional.
    See you people have categorically mentioned “Pakistan” in the title of article to grab more clicks but later on in details of article you end up mentioning this “Careem Pakistan hasn’t so far updated its user about the Peak Pricing,
    however, their international website contains the following excerpt for
    Peak, Careem’s name for surge pricing”.

    Now when careem Pakistan did not mentioned anything about this, how can you say Pakistan categorically in the title.

  • there is another service launched in Lahore which name is NEXT and its very lower fare ,no surj,no hidden charges and pure Pakistani group for Pakistan.10RS/km,95 base fare.

  • I tried my first ride with NEXTCAR app and I feel great using this service. I booked my ride and in next 10 mins, car was at my door step. Driver was friendly and new 2016 model car was a great experience. Fare is much economical than Uber and careem. Great service and i believe it will grow more and more.

  • Thank goodness we still have Next here in Pakistan who isn’t following these peak/surge pricing “trends” :/

  • Received message from careem , Driver Name and his number but .. calling driver for 15 minutes , he was not responding and ending call
    very poor response and buggy web application

  • careem just made my bill of whooping 650 rupees which is too much as compred to a taxi which only takes 340 for that,….so sad….a whooping 300 rupees were charged as peak price…so much…never going to ride again….only use bykea
    now


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