It seems that Pakistan International Airlines just can’t get a break these days.
The national carrier is facing multiple challenges to its public image these days, most of it overwhelming negative. The airline is facing record losses, trying to revamp its image, coming under fire for selling an aircraft for peanuts, and reeling over the crash of the PK-661.
But just when you think that PIA’s public image won’t go any below than it already is, along comes a new development that manages to do just that.
After a spate of incidents involving ATR airplanes at PIA, some over-enthusiastic employees at the national carrier tried to turn to other non-conventional techniques to turn its woeful fortunes around.
A handful of PIA employees sacrificed a black goat as sadqa, in a bid to seek divine blessings. The sacrificial routine was covered by media organizations and before anyone knew it, the story became quite the talk of the country.
Pakistani social media, as usual, had a lot to say about it.
Here are what people are saying about the whole episode.
— Raza Ahmad Rumi (@Razarumi) December 18, 2016
— Adil Najam (@AdilNajam) December 18, 2016
Amazing! Unbelievable! So we have not found any "scientific reason"? for the ATR crash? https://t.co/BuHOtcqa1G
— Moeed Pirzada (@MoeedNj) December 18, 2016
Good move. Fresh mutton on inflight menu. https://t.co/OW0pMOHA4f
— Nadeem Farooq Paracha (@NadeemfParacha) December 18, 2016
Moral: Black-goat slaughter works perfectly.
— Dr Saqlain Shah (@DrSaqlainSh) December 18, 2016
PIA: Should work n improve our ATR planes to avoid accidents.
Inner PIA: nah, just sacrifice goats.
— عبداللہ حصان (@abdullahassaann) December 18, 2016
PIA sacrifices a black goat before resuming ATR services, they take their historical nickname "Please Inform Allah" (PIA) very seriously
— Fasi Zaka (@fasi_zaka) December 18, 2016
Why was the Goat sacrificed? Pilot doesnt trust the plane? PIA doesnt trust the Pilot? CAA doesnt trust PIA or Passengers dont trust anyone?
— M. Jibran Nasir (@MJibranNasir) December 18, 2016
Hope Arsenal learn from PIA and sacrifice a black goat before each game in the middle of the pitch.
— Hamster (@Hamster41) December 18, 2016