Jazzcash Outruns Easypaisa to Become Market Leader for Active Mobile Accounts

Jazzcash has crossed Easypaisa to become the market leader in terms of having most active mobile account holders, said a report released by State Bank of Pakistan.

According to latest stats, Jazzcash’s market share for active mobile account holders reached 41% at the end of September 2016, as compared to 40% market share of Easypaisa.

UBL Omni’s market share for active mobile account holders reached 15% while all other players had 4% market share.

Report said that Jazzcash’s stretch for mobile account holders increased due to availability of additional infrastructure through merger of Warid with Mobilink.

State bank said that total number of mobile accounts, by end of September 2016, increased to 16.9 million from 14.6 million three months ago, showing a 16% growth during the quarter under review.

Number of active accounts reached 7.72 million by end of September 2016, up from 7 million a quarter ago.

Number of transactions, however, decreased to 110.0 million during Jul-Sep 2016 from 118.8 million in previous quarter. The major decline in the number of transactions was seen in OTC (over the counter) transactions, due to delay in bulk G2P (Government to Person) payments.

BB (branchless banking) deposits also decreased to Rs. 8.5 billion from Rs. 13.7 billion, showing a decrease of 38% compared to previous quarter. The average deposits per account dropped to Rs. 500 at the end of current quarter from Rs. 942 over the previous quarter due to sharp increase in the number of accounts and seasonal outflow related to Eid festivities falling in the month of September 2016.

As a result, the number and value of transactions witnessed a reduction which may be transitory in nature and likely to improve in the next quarter.

In terms of gender representation, the number of female customers increased to 3.3 million during Jul-Sep16 from 2.0 million at the end of previous quarter. As a result, the share of female accounts increased to 20% out of the total 16.9 million mobile accounts.


  • There is no consistent definition of active mobile accounts which is why anyone can quote any number for active mobile accounts, decrease in deposits and mobile account balance shows there is a lot of pollution and manipulation in data being reported. Small amount of P2P back and forth, small size deposits and other similar activities other than vague or loose definition of mobile accounts can allow anyone to make such claims. Sbp should ensure there is consistent definition used for mobile accounts and reporting is done accordingly, this should be part of annual audits sbp reviews to ensure correct reporting is being done.

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