Netflix Will Make Buffering a Thing of the Past, Claims CEO

Starting out as a DVD-by-mail service, Netflix today has become one of the biggest online video streaming services in the world with more than 94 million subscribers. A major slice of those subscribers use their smartphones to stream Netflix which is why the company’s CEO Reed Hastings was attending the Mobile World Congress (MWC).

The company’s CEO was present at a keynote during the Mobile World Congress saying that he was thrilled to see the company’s production ”The White Helmets” win an Oscar. He answered a variety of questions during the keynote covering a vast array of topics. Here are a few.

Video Buffering

Mr. Hastings said, ”We want to make buffering a relic like that dial tone”.

The dial tone he referred to is the tone used in old dial up modems when trying to connect to the internet. This was back in the 90’s before the advent of broadband internet.

In its effort to eliminate buffering Netflix has been investing in network servers, codecs and the content delivery mechanisms. Mr. Hastings added that this really changes your relationship with the service. Imagine not seeing a video buffering gif every time you click on a video. With the kind of internet speeds we have this sort of future is hard to imagine, for us in Pakistan at least.

Speed Restrictions

Internet speed is a major issue especially in third world countries. According to the CEO, Netflix can provide you quality content on your phones with just 500 kbps data speeds and they are moving towards the 200 kbps mark to further ease content delivery.

What The Future Holds

According to Mr. Hastings, the company tries to adapt and learn new trends as they appear rather than trying to mold themselves to a single objective or vision for the future.

He added that if VR were to become mainstream Netflix would adapt to it. It could also be something similar to the smart contact lenses, as seen on the sci-fi TV series Black Mirror.

The Smart Lenses, as seen in Black Mirror

He does seem to be eyeing a future with Artificial Intelligence for Netflix, saying,

It’s tough to think about entertainment. I’m not sure if we’re going to be entertaining you or entertaining AI.

Via CNet

A techie, Overwatch and Street Fighter enthusiast, and Sub Editor at ProPakistani.


  • Usama

    Netflix should introduce payment by easypaisa and jazzcash or carrier billing not all people have credit cards.

    • Muhammed Ovais Alam

      You want to use local (Pakistani) payment methods to pay in US?

  • Shark Lasers

    This is the future, high quality service and faster speeds like Netflix. Not stupid 144p resolution like iflix.

    • Ahmad Nauman Mirza

      iflix has 480p and thats pretty decent for someone with a capped data bundle.

      • Sufi

        Agree with you

      • Faheem Ahmed

        use puffin browser

    • Atif

      Neflix’s algo is far superior than youtube and perhaps head and shoulders above iflix. I have been using it for a year now and barring few instances it’s streaming is as smooth as silk even on 1080p. Even youtube is no match. Iflix, doesn’t stand a chance.

      • Ali

        How is content for Pakistan are there good TV shows to watch? I heard content is limited.

        • Atif

          Yes, content is limited, specially if you compare it to US catalogue, its not even near. But, still, a lot is there which you can watch. They are constantly adding new stuff as well. If you are into Indian, I haven’t seen much. I don’t watch indian at all that’s why it doesn’t bother me much. Rest, there is good collection of TV shows like Breaking Bad, House of Cards, Just call saul etc etc. Collection for movies is limited though. Quality, however, is to top notch, both in video as well as sound departments. If you have good home theatre setup installed, you’d love watching it in 5.1 DD.

  • Faheem Ahmed

    they should do …what the the puffin browser did…to make everything faster…i think u should downlaod it to checkit guys