As the global media landscape is constantly changing, the job of agencies is becoming even more challenging with time. Similarly, the OOH industry of Pakistan is no different. Though the pace may be slow as of now, but it is evolving as well. Long gone are the days when OOH simply meant billboards and hoardings.
When we talk about the Out of Home (OOH) industry here, the first name to pop in our minds is that of Kinetic – Pakistan’s first OOH specialized agency with an international affiliation that largely popularized the trend of OOH solutions in the country.
As our audiences are becoming more tech savvy and informative in this digital age, agencies have to come up with engaging, interactive and innovative solutions that leave a lasting impact on their target audience. Kinetic Pakistan has accepted that challenge.
In a fairly short span of time, Kinetic has become the global leader in contextually connecting and activating audiences on the move. Pursuing its global philosophy, the team at Kinetic Pakistan believes in creating experimental journeys for consumers on the go by bringing out the brand essence of its clients at just the right touch point and time.
Kinetic believes that its the right mix of passion, creative thinking and strategic planning that has enabled it to bag its first ever bronze award as ‘Agency of the Year 2017 – South Asia’ in the Specialist category from Pakistan.
Agency of the Year Awards are the region’s most prestigious awards, and the only awards programme that honors agency performance at both a local and regional level.
Being a regional category, Kinetic Pakistan faced a lot of competition from specialist agencies across South Asia in multiple media platforms and not just OOH, which was quite a contest in itself. Though a tough competition, Kinetic won the award for its innovative and disruptive OOH solutions for some of Pakistan’s finest campaigns and brands, which included the likes of Coke, Mobilink, Unilever and Shell amongst others.
Speaking on this occasion, Ahsan Sheikh, CEO Kinetic Pakistan said:
‘It is a moment of great happiness and a reflection of the magnitude of work that our dedicated team provides to its strategic partners and clients. This award is not merely an achievement for Kinetic, but for our prestigious clients as well and most significantly for Pakistan.’
He further added, ‘I would like to take this opportunity to thank all our clients for their endless support and confidence in us year on year. We hope that this is only the beginning of many more firsts and wins in the near future.’
Though it may be the first step of a long journey, this award has been a prominent milestone for Kinetic Pakistan, which is already geared up for some exciting times ahead with even bigger and better plans lined up for the OOH scene at home.