In this day and age, company reputations largely depend on how quickly and efficiently customer complaints can be resolved by big brands.
This much is clear to corporate concerns who serve millions if not thousands of customers daily. And with the advent of social media, it only takes but one big customer complaint to undo hours of dedicated services that are provided by companies that are regarded as a crucial driver of economic growth in the country.
PTCL fits this description quite well. As the country’s first and foremost provider of telephony and broadband internet services, the company has faced its fair share of complaints and issues when it comes to dispensing its services in a timely and efficient manner.
After a strategic rethink, the company has decided to streamline and improve its customer complaints resolution mechanism countrywide.
To achieve near-perfect efficiency in addressing common customer complaints at light speed, PTCL is debuting its ‘1218’ complaint registration number.
Given its near ubiquitous status as the premier internet and landline services provider in Pakistan, PTCL is debuting a full-fledged marketing and awareness campaign for 1218.
Also known as the Baraa Athara campaign, PTCL is hoping to better communicate the benefits and the efficiency of using its latest complaints registration and resolution mechanism for all its customers, no matter wherever they are in the country.
Here are some of the few things PTCL customers can do with the 1218 complaint number:
The Baara Athara campaign aims to unify all the common issues and complaints that customers are likely to face, all under one single platform.
PTCL is pulling out all the stops to promote the Baraa Athara initiative. It says:
The idea for the launch of this TVC is to encourage the customers to use this facility to help them and the company properly track the complaints and orders, ensuring timely resolution of the issue and installation of services.
At the moment, many customers try and contact their local linemen and/or register complaints at nearest exchanges and social media. Those processes tend to become chaotic and difficult to manage. Therefore PTCL has opted for one single platform for users to register their complaints, track them and ultimately resolve them with efficiency.
So the next time your PTCL broadband, landline, smart tv package or other associated services don’t work as required, don’t forget to dial Baraa Athara or 1218!
For now, check below TVC that PTCL launched for the campaign:
