Due to increased penetration of the Internet in Pakistan, the e-commerce market is growing at an exponential rate, and is expected to reach the $1 billion mark in 2020.
It is estimated that the e-commerce sector may grow by 50% in the coming years. The rapid increase in the number of 3G/4G users in Pakistan is another factor that has increased Internet accessibility and is contributing to the growing trend of online shopping. The number of 3G/4G users in Pakistan reached 48.19 million by the end of December 2017, according to the Pakistan Telecommunication Authority (PTA).
Ensuring in-time delivery of orders is of utmost importance in the e-commerce business. For this, Last mile delivery is crucial to the success of ecommerce logistics and its implementation requires more efficient supply chain solutions. Ecommerce logistics and Courier giants are able to offer such innovative solutions and provide support to online sellers with end-to-end solutions.
TCS, one of the country’s leading logistics companies, is uniquely positioned to address these challenges. It has the largest delivery network and logistics services infrastructure in Pakistan. Its platform Ecom Solutions provides end-to-end logistics solutions and fulfillment services to e-retailers who want a quick flow of goods to their customers. Its portfolio of customers includes the biggest e-commerce players such as Daraz, Yayvo, Khaadi, Export Leftovers, Al-Karam and Gul Ahmed, to name a few, as well as SMEs and startups.
Special events such as Black Friday boost overall consumer awareness about e-commerce platforms and offer a world of opportunities for retailers. This is all because of the availability of products at greatly reduced prices with a single click and that too at the people’s doorsteps.
The benefits are manifold including convenience and hassle-free buying, round-the-clock access, as well as the genuineness of products available with 100% money-back guarantee with no strings attached. TCS has played a crucial role in making the Black Friday event a huge success in Pakistan by providing complete support to e-retailers.
“E-commerce tends to be more than a mere medium of commerce, as it is now an essential part of the modern lifestyle that revolves around such technological wonders and communication advances that make things happen in a flash,” says M.A. Mannan, President and CEO of TCS.
During Black Friday, from November 17th to December 10, 2017, approximately 800,000 shipments were delivered and PKR 1 billion was collected as COD (Cash on Delivery) by TCS.
There are many challenges for e-commerce in Pakistan, such as access to information about ongoing trends, an unbanked populace, a lack of technological empowerment, and inadequate infrastructure, to name a few. Despite these barriers, the industry itself is growing fast and holds huge potential for retailers and businesses to move their operations online and increase revenues. TCS for its part is hoping to be at the forefront of the e-commerce revolution in Pakistan.