Joylong Set to Launch Commercial Vehicles in Pakistan with “More Features at Half the Price”

Joylong, a Chinese automobile company, is set to launch its light commercial vehicles in Pakistan and says that its vehicles will be priced much lower than existing Japanese companies in order to eliminate their monopolizing reign.

Joylong Pakistan, Jiangsu Joylong Automobile Co Ltd.’s local subsidiary, will start trading in the country by importing CBU’s (completely built units). It says that it will bring four different variants of coasters and Hiace-like vans.

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Rehan Meghani, Joylong Pakistan’s Chairman told a local newspaper,

We have decided to target the commercial aspect of Pakistan’s auto industry after thorough studies by both our Pakistani and Chinese counterparts. The variants we are offering have added features with half the price of currently available commercial vans; this will definitely break the monopoly of Japanese manufacturers.

Localized Production

Joylong Automobiles is a Jiangsu-based company that supplies its products both locally and internationally through its dealers and manufactures commercial vehicles, their parts, and offers other related services. Pakistan is readily growing its trade and economic relations with China, Meghani believes that the Chinese will now lead the local auto sector just like the current Japanese companies enjoyed an extensive monopoly over the years.

Pakistan’s commercial vehicle market was largely dominated by European and American brands till the 1970s. Then entered the Japanese auto manufacturers, who offered better quality and low pricing. After almost 40 years of monopoly by Japanese brands in the commercial sector, it is now China which will become the next in-thing for Pakistan,

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The chairman further stated that Joylong Pakistan will start localizing its products, instead of importing CBUs, after the market strengthens. The company plans to “go for production after three years of business and experience in Pakistan.”

For more details on Joylong vehicles, you can visit their official website.