P&G Wants to Trademark Common Acronyms Like LOL, WTF and Others

In an astonishing news, the global giant that sells household products, Procter and Gamble (P&G) has applied to trademark some of the most well-known acronyms that we use in our everyday lives. Terms like ‘LOL’, ‘WTF’, ‘NBD’ and more will become part of P&G’s campaign if its request is accepted. Talk about connecting with today’s millennials where it counts.

The multinational conglomerate made the application in April with the US patent and trademark office. The patent has yet to be approved, and challenges remain.

In the meantime, the trademark office has asked for further clarification regarding the trademark. P&G has until January 2019 to respond to this.

P&G’s campaign is hardly groundbreaking. Many consumer-centric companies are known for trying unique and innovative ways of marketing their products in order to appeal to the customer, in this case, the millennials.

According to a brand manager in the consumer goods industry, who wishes to be anonymous:

As amusing as it might seem, if this deal goes through, P&G will have a massive edge over its competitors such as Unilever in generating more users through brand loyalty, which is largely based on the way a person ‘connects’ with the brand.

In Pakistan, Procter and Gamble are well known for their products which include:

  1. Head and Shoulders
  2. Ariel Detergent
  3. Pampers
  4. Always
  5. Gillette
  6. Oral-B

Procter & Gamble was founded in 1837 by British-American William Procter and Irish American James Gamble. It is an American multinational consumer goods corporation with its headquarters located in downtown Cincinnati, Ohio. Its revenue crossed the $65 billion mark in 2017, and its current stock price is $83.36.



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