Food & Recipes

Domino’s Pizza Launches Drone Delivery Service in Pakistan

Surprised that getting your food delivered via a skimpy little drone is now possible in Pakistan? So are we.

In what seems to be an elaborate marketing stunt by Dominos Pizza Pakistan, you can now get pizza delivered at your doorstep.

Now if you are like us, you must be thinking how are they even going to accomplish this feat of feats, and that too in your own backyard.

Before we get to those concerns, let us take a look at Domino’s Pizza’s brand new commercial that shows us how it’s going to work:

Still feeling flabbergasted? Here’s what Domino’s has shared regarding its drone delivery service in select Pakistani cities (they still haven’t announced which ones for now):

Domino’s will be using a limited range drone to carry out deliveries. These drones are intended for personal use and can’t fly over long distances. If you thought that the Domino’s branch from Bahadurabad was going to deliver your food all the way to Gulshan-e-Iqbal, then its time to put those thoughts to rest.

How exactly then is the pizza maker going to deliver your piping-hot pizza at your doorstep then? The company says that a rider will park their bike near your place, and unleash the drone in your locality. He can easily control it via remote to your designated spot.

Granted, it looks more of a gimmick this way, but there’s no discounting the appeal this new-fangled approach of delivering food is going to invite. You might as well order pizzas for everyone in your neighborhood lest they all come out to watch what the commotion is about outside their home.

This marketing stunt has the potential to bring in a lot of goodwill for Domino’s. However, given the immense privacy and security concerns that come from operating in Pakistan, it remains to be seen if this service will be rolled out on a wider scale.

To know if this drone delivery can be availed near your place, call their UAN today.

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Published by
Samir Yawar