Swiss Businessmen Keen to Invest in the Pakistani Market

Small and Medium Enterprises (SMEs) of Switzerland are keen to enter Pakistan’s market and explore potential opportunities, said Deputy Head of the Mission, Embassy of Switzerland, Bernhard Furger.

During his visit to the Punjab Board of Investment and Trade (PBIT), along with Beat Ineichen, Sr Consultant South Asia and Oceania from Switzerland Global Enterprise, an umbrella organization of Switzerland to promote Swiss exports and joint ventures of Swiss companies to other countries, discussed investment and trade promotion with Punjab.

PBIT’s CEO, Jahanzeb Burana, introduced the delegation about the mandatory functioning of PBIT as an investment promotion agency and its role as a one-stop shop for local and international investors.

A general presentation was shown on various potential sectors for investment in Punjab which includes food and agriculture, pharma, textiles, tourism, retail, e-commerce, logistics and construction etc.

They expressed prime interest in the food processing sector and demonstrated their intention to develop joint ventures.

The delegation told that the objective of their visit is to research Pakistan’s market for partnerships and investment and to strengthen the bilateral relations with Pakistan.