Pakistan’s largest price comparison website for online shopping, PriceOye, has raised $450,000 in a seed funding round led by Fatima Ventures, Kinetico and Artistic Ventures.
With over 73% market share, PriceOye is the largest eCommerce aggregator – a smart platform that lists the prices for a product on different online stores in Pakistan, letting buyers compare the prices.
Co-founder & CEO of PriceOye, Adnan Shaffi believes that they are ‘solving a definite problem for online shoppers’ by creating a single platform for gathering all the important information for making purchases.
An overwhelming majority of shoppers make up their minds after visiting at least three different online stores. We’ve designed PriceOye to be the only website you need for gathering important information on your next purchase.
Co-founder & VP Engineering, Adeel Shafi expressed his excitement on playing a part in the growth of e-commerce as more and more businesses are tapping into its potential.
What you see today is just 5% of our grand vision for PriceOye. Shopping comparison will grow as eCommerce grows – the signs for which are extremely positive.
Talking about the link between price comparison platforms and e-commerce growth, Ali Mukhtar, CEO Fatima Ventures said:
They become instrumental in driving consumer decisions which becomes extremely important to all the eCommerce players. We truly believe that this is the winning team and we are proud to be investing in PriceOye.
Ahmed Javed, Director Artistic Ventures lauded the efforts of the PriceOye team, adding that it has enormous growth potential owing to the untapped aggregator market in Pakistan.
With the support of investors, PriceOye has also set its eyes on global expansion “to improve a consumer’s online shopping experience as a whole.”