Realme Named as Fastest Smartphone Brand to Reach 50 Million Product Sales by Counterpoint Research

Realme has been named as the fastest-growing brand to reach the 50 million smartphone sales milestone by Counterpoint’s Q3 2020 Smartphone Shipment Report. The company leapfrogged global competitors to this achievement in merely nine quarters. In addition, realme also recorded 14.8 million quarterly shipments becoming the world’s fastest-growing brand in Q3.

According to Counterpoint, realme’s growth rate in shipments volume represents “the strongest growth momentum among major global OEMs”. “Realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines, and some other Southeast Asian countries”, said Analyst Abhilash Kumar, Research Analyst at Counterpoint.

Source: Counterpoint Q3 2020 Global Smartphone Shipments Report
Source: Counterpoint Q3 2020 Global Smartphone Shipments Report

“With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, realme has emerged as the most resilient brand during and after the pandemic crisis,” Abhilash Kumar commented.

“At realme, we live out our philosophy, which is to dare to leap into the forefront of innovation, design and product value, which is something young people can identify with,’ said Sky Li, realme’s CEO. “Although young, realme has won five top international design awards and collaborated with world-class notable designers on its products through the realme Design Studio.”

Catering to young consumers, realme has expanded quickly to offer a variety of AI of Things (AIoT) products such as smart audio, visual, and lifestyle products to complement their increasingly digitally connected lives. So far, realme has released over 50 AIoT products in 2020, with plans to double it in 2021.