Easypaisa, Coke Partner Up To Offer Daily Cash Prizes Through #PeelAndWin

Let’s face it: it’s been a tough year for consumer brands. With the lock-down having a great impact on the top line of such brands, the marketing & promotional budgets across the board have been shrinking since Q2, 2020. This has been a major challenge, however, for some brands, this has also been an opportunity.

Easypaisa is one of these brands. For Easypaisa this year has been all about amazing and meaningful partnerships, starting with Easypaisa Raahi, where in the uncertain times of the pandemic there was something meaningful for the audience to look forward to. The travelogue not only provided a window to view the stunning landscapes of Pakistan, but also gave the audience something to feel excited about while they were locked up inside their homes.

The partnership initiatives haven’t stopped since then. Easypaisa, which is the No.1 Digital Payments App of Pakistan, partnered with the Most Favourite Beverage brand of Pakistan, Coca Cola in November 2020.

Both brands are leading their way to give the Pakistani Youth the best of everything, Coke Studio & now Easypaisa Raahi are the big examples of this.

Now, for the first time, easypaisa has partnered with coke, to give everyone a chance to win big, with cash prizes up for grab every day!

With the “Peel & Win” campaign, customers just have to buy a 1.5 Litre of 500ml bottle coke, sprite, or Fanta and peel the label, to find the promo code at the back of the bottle. Once found this promo code then needs to be entered in the easypaisa app which will enable customers to win daily cash prizes along with a grand prize of Rs. 100,000, through a lucky draw.

Easypaisa changed its main app menu and anyone can easily spot a new app icon by the campaign name, “Peel & Win”. The winners are also announced in the easypaisa app through daily updates.

With this campaign, both brands aim to spread some love to their customers by giving them a chance to taste an easy win!