Bogo Pakistan, a subscription-based deals and discounts app providing offers for food and lifestyle merchants, has landed six-figure investment from local investors.
The round included the participation of Fetchsky and Wah Brands. Fetchsky is a technology firm specializing in digital transformation, loyalty, and communication, provides solutions to commercial banks, insurance, and other sectors, while Wah Brands is a reputed name in the food and restaurant industry.
Bogo, which now operates in the Buy-One-Get-One arena, was established in 2016 and currently has a customer base north of 200,000 across six cities of the country. The company is continuously increasing its merchant base to 5000+.
To date, it has generated $2 million in business for partner merchants. Karim Kabir, COO of Bogo, said, “We will be utilizing the investment to revamp our technology, increase our merchant base and also expand to newer cities.”
He said that the company would remain focused on providing excellent customer service and constantly work to offer customers a memorable experience and the opportunity to save millions of rupees.
FetchSky’s CEO, Mehdi Hassan, said, “We have been witnessing the steady rise of money saving apps around the globe and Bogo is no exception to this trend. FetchSky aims to further accelerate the growth and strengthen the product by extending our expertise in technology. The value proposition that Bogo has to offer is aligned with the ambitions and vision of FetchSky.”
Wah Brands CEO, Ather Chawla, said, “Wah Brands has, in the recent past, expanded by acquiring new and exciting food brands in the city as well as launching new brands. Investing in Bogo is an extension of our philosophy of being an innovative player in the F&B industry.”