Pakistan’s automotive industry is picking up the pace in terms of operations and sales augmentation, and Master Changan Motors Limited (MCML) appears to be ready to get up to speed.
It called its first Vendor Conference at its vehicle assembling facility in Karachi earlier today and announced that its plant capacity has increased from 30,000 units to 50,000 units per annum. The meeting also entailed a discussion on the parts localization targets and their achievement timelines.
During the meeting, the CEO of MCML, Danial Malik, stated that the aggressive localization plans will mutually benefit both auto part manufacturers and the automotive industry as a whole through the transfer of technology and manpower.
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“We believe in building long-term relationships with our partners and ensuring our stakeholders’ win is our top priority. Through our three-pillars-strategy which includes; Transfer of Technology through the Joint Venture status, Right Hand Drive (RHD) Exports of Changan vehicles, and a Maximum Localization approach, we aim to uplift the auto industry of Pakistan,” he said.
The meeting was attended by dignitaries from various companies and sectors, including the Chairman of the Engineering Development Board (EDB), Almas Hyder, who attended as a chief guest; the CEO of Tecno Pak Industries and the Chairman of the Pakistan Association of Automobile Parts & Accessories Manufacturers (PAAPAM), Abdul Rehman; and several other officials from the industrial sector.
The Chairman of the EDB lauded MCML’s localization endeavors and stated that localization has become crucial for the survival of all the new entrants in Pakistan now. He added that the government will eventually withdraw the incentives that are being offered to the new entrants under the Automotive Development Policy (ADP) 2016-21, at which point, their sustainability will determine their futures.
He also hinted at the government’s plans to offer special financing schemes for the younger generation to be able to afford entry-level vehicles and said that the new auto policy will especially incentivize the exports of parts and vehicles from Pakistan to the global market.
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MCML recently celebrated the assembly of the 10,000th unit of the Alsvin sedan in Pakistan. This is a remarkable milestone as it indicates a healthy demand for the vehicle which the local market has not been too familiar with.
Furthermore, the initiation of the double shift operations and the increase in the production capacity signal MCML’s plans to increase its brand presence in the market.