In a strategic move set to redefine Pakistan’s telecommunications landscape, PTCL Group CEO Hatem Bamatraf outlined an ambitious two-year integration plan following the acquisition of Telenor Pakistan.
While speaking to the media at GITEX in Dubai, Bamatraf delved into the complexities and expected benefits of this significant merger, emphasizing its potential to usher in a new era of connectivity and digital innovation in Pakistan.
Although the full unification of the networks of Telenor and Ufone could take several months, quality improvements for customers of both networks will be available immediately after regulatory approvals—which the company hopes to attain by the end of 2024 or early 2025.
This essentially means that Telenor and Ufone customers are expected to see a major upgrade in network quality and throughput soon after the regulatory approvals.
Bamatraf acknowledged the enormity of integrating two major telecom operators, emphasizing that the process extends beyond mere technical adjustments.
“Bringing together Telenor and Ufone is not just about merging networks; it’s about unifying our IT systems, infrastructure, sales networks, marketing strategies, and company policies,” he explained.
“This comprehensive integration is projected to span at least two years, given the scale and depth of both organizations,” he added.
He reassured that despite the lengthy timeline, customers would not have to wait to experience improvements.
“We’ve been proactively preparing to enhance service quality and network experience. As soon as we receive regulatory approvals, customers will begin noticing positive changes in service quality and throughput,” Bamatraf promised.
Without sharing the dollar value of synergies and efficiencies of combined networks, Bamatraf highlighted that the acquisition is poised to create a one-of-a-kind telecom infrastructure network in the country.
By combining resources, PTCL aims to amplify its service offerings significantly. “The integration of Telenor’s extensive cell sites with Ufone’s network will enable us to provide superior services across the country,” Bamatraf stated.
“The merged spectrum assets will enhance our capacity, allowing for better coverage and faster connectivity.”
He highlighted that the expanded infrastructure would particularly benefit remote and underserved areas. “Telenor’s enhanced coverage in far-flung regions means we can bring reliable connectivity to more Pakistanis, supporting social and economic development,” he added.
Bamatraf particularly stressed the benefits of integrating the vast pool of Telenor’s human resources. “I believe Telenor is a great company that has a lot of solid processes, interesting and very productive approach towards work, very advanced business policies, and strategies that we will be merging and integrating to achieve higher results,” the CEO said.
Future of Redundant Work Force
A critical aspect of the merger is the consolidation of human resources. Bamatraf emphasized the value of Telenor’s skilled workforce and advanced business practices. “Telenor brings a wealth of experience, solid processes, and innovative strategies. Integrating their talent with ours will foster a culture of excellence and drive higher results,” he said.
He assured that the consolidation process would be conducted with fairness and transparency. “While we need to address role duplications, our commitment is to our people. We will assess all personnel transparently and fairly, aiming to retain as much talent as possible. Letting go of employees is a last resort,” he affirmed.
Addressing concerns over regulatory delays, Bamatraf expressed both frustration and hope. “It’s unfortunate that approvals are taking longer than anticipated. We signed the Sale Purchase Agreement in December 2023, and we’re now in October 2024, still awaiting final consent,” he noted.
He underscored the impact of such delays on business operations and investor confidence. “Prolonged approval processes can hinder industry growth and deter investment. However, we remain optimistic that we’ll receive all necessary approvals by December 2024, Insha’Allah,” Bamatraf said.
The CEO also touched upon the challenges facing Pakistan’s telecom industry, including regulatory complexities and the need for investment-friendly policies. “For the industry to thrive, we need supportive regulations that facilitate growth and attract foreign investment. Streamlining approval processes is a critical step in that direction,” he urged.
The acquisition is expected to intensify competition within Pakistan’s telecom sector, driving innovation and customer-centric services. “Uniting Telenor and Ufone under the umbrella of PTCL will elevate the competition to new heights. This is beneficial for consumers, as it compels all operators to enhance their offerings beyond basic connectivity,” Bamatraf observed.
He envisions the merger as a catalyst for bridging the technological gap between Pakistan and other countries. “With our combined resources, we aim to introduce advanced technologies and services. This includes exploring opportunities in 5G deployment, Internet of Things (IoT) solutions, and advanced data services,” he revealed.
Bamatraf emphasized the broader societal impact of the acquisition, highlighting its role in supporting Pakistan’s digital transformation. “Telecommunications is no longer just about voice and data; it’s about enabling a digital society and economy,” he stated.
“Our enhanced infrastructure will support e-commerce, e-education, telemedicine, and other digital services that can improve lives,” he added.
He pointed out that improved connectivity would empower entrepreneurs and businesses. “Access to reliable and fast internet opens doors for innovation. Pakistani startups can compete globally, leveraging technologies like AI and robotics. We aim to be the backbone that supports this growth,” the President and Group CEO of PTCL said.
Throughout the integration process, customer satisfaction remains a top priority for PTCL. “We are committed to ensuring that our customers experience uninterrupted services. Our goal is to enhance their experience continually, offering better quality, coverage, and innovative products,” Bamatraf assured.
Concluding the discussion, Bamatraf expressed confidence in the acquisition’s positive outcomes. “This merger is more than a business transaction; it’s a strategic move to transform Pakistan’s telecom sector. We are building a foundation for a digitally empowered nation,” he declared.
He invited stakeholders, including customers, employees, and regulators, to support this vision. “Collaboration is key. Together, we can achieve milestones that benefit everyone, fostering economic growth and societal advancement,” he concluded.
The announcement has stirred interest among industry analysts and consumers alike. Experts predict that the consolidation could lead to more competitive pricing, improved service quality, and accelerated technological adoption.
“The acquisition could be a game-changer for Pakistan’s telecom industry. It has the potential to streamline operations, reduce costs, and pass on benefits to consumers.”
Consumers are hopeful for better connectivity and services. However, industry experts also believe that the delays in approval processes are causing significant damage to the deal. For instance, the due diligence was based on several factors, including the exchange rate, the country’s economic situation, the number of customers, revenues, and much more, and each of these factors is now deteriorating with each passing day, causing irreparable losses.
The CCP, which has its own standards of clearing the second phase of any such application in 90 days, is now holding the application for over 180 days without a conclusion, causing serious damage to the acquirer and all related parties.
The acquisition of Telenor Pakistan by PTCL Group signifies a pivotal moment in the nation’s telecom history. With a strategic integration plan, focus on technological advancement, and commitment to customer satisfaction, the merger promises to redefine connectivity standards in Pakistan.
As the industry awaits the final regulatory approvals, stakeholders are optimistic that this move will not only enhance telecom services but also contribute significantly to Pakistan’s socio-economic development.
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