There goes a saying, “Half a truth is often a great lie.” In the present scenario, this holds true where misconceptions spread faster than facts, and the frozen chicken industry is no exception. Among consumers, a certain segment holds reservations about frozen chicken. They falsely consider it to be unhealthy for consumption due to addition of preservatives. In reality, none of these perceptions are true.
Speaking of myths about frozen chicken, the biggest misconception is that vaccines and antibiotics are given to chickens, which are harmful in nature. In reality, vaccines are only administered to chickens to protect them from viruses of all sorts, enhancing their immune system for preventive measures. By no means are vaccines harmful to humans. In case of antibiotics, they are only administered to chickens if they are sick. Likewise, antibiotics pose no harm to humans due to the internationally recognized “withdrawal period.”
The withdrawal period is the time that must pass after the last use of veterinary medicine before poultry products are considered safe for human consumption. This practice helps prevent harmful residues and ensures food safety for consumers.
Similarly, many consumers wrongly assume that frozen chicken contains preservatives for an improved shelf life. In reality, freezing acts as a natural preservative. With the help of IQF (Individual Quick Freezing) technology, the chicken products are chilled with cold air, ranging from -30℃ to -50℃, eventually bringing the temperature down to -18℃ for optimal freshness. Through this technique, Sabroso ensures that each bite is delightfully delicious and nutritious, offering a longer shelf life without the use of preservatives.
Likewise, there is a widespread misconception that frozen chicken is of lower quality compared to fresh chicken. Any such misconception is far from the truth. At Sabroso, quality is not a compromise – it’s a promise. A team of dedicated professionals ensures the selection of finest and healthiest chickens for the customers through stringent scrutiny processes and random quality checks to ensure consistency of taste, by all means.
From microbiological testing to nutritional evaluations, Sabroso tends to deliver nutritional excellence by adhering to ISO 9001, Food Safety FSSC 22000, and Halal (PS3733, GSO & UAE) food management systems. The quality assurance lab is equipped with the latest technology, and it not only monitors the entire integration process but also ensures that all chicken and chicken related products are full of nutrition, as per the International food safety standards. Sabroso’s stringent quality measures ensure that each batch can be traced back to its parent flock.
In a nutshell, the notion of frozen chicken “being harmful” is completely baseless. With Sabroso’s strict quality control, advanced IQF technology, Halal certification, and vertical integration process, consumers can enjoy nutritious and flavorsome chicken delights with their loved ones without any worry. With no compromise on hygiene, Sabroso guarantees that consumers and their loved ones receive the best possible chicken and chicken related products for their household needs. This wouldn’t have been possible without the rock-solid vision of Chairman Sabirs’ group – Dr. Faqir Muhammad Sabir and the executive directors namely, Muhammad Zeeshan Sabir, Muhammad Imran Sabir, Muhammad Kamran Sabir, Muhammad Arsalan Sabir, and Muhammad Salman Sabir. The unwavering commitment to quality on part of Sabirs’ poultry has enabled Sabroso to become part of each household.
