Apple’s upcoming iPhone 17 lineup has been the subject of pricing speculation in recent weeks. However, a new research note from JPMorgan suggests that the impact may not be as significant as initially feared.
According to the report, the iPhone 17 Pro is expected to be priced $100 higher than its predecessor, bringing the base model to $1,199. However, this version will come with 256GB of storage, double the 128GB offered in the base iPhone 16 Pro. As such, the price hike may not represent an actual cost increase for consumers opting for equivalent storage.w
The vanilla iPhone 17 is projected to start at $799, the same as the iPhone 16. Similarly, the iPhone 17 Pro Max is expected to retain its $1,199 price point, continuing to offer 256GB of base storage.
The new iPhone 17 Air, which is set to replace the iPhone 16 Plus, may either match its predecessor’s $899 price or come in slightly higher at $949. JPMorgan notes that Apple may justify the increase due to the device’s thin design and extended R&D process.
These figures apply to the US market, and it’s unclear whether similar pricing structures will hold in other regions. Apple has not released any official pricing details yet.
Apple is expected to unveil the iPhone 17 series on September 9, with full pricing and specifications to be announced at the event.
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