The Indian Premier League’s (IPL) brand value has dropped by 20% to $9.6 billion in 2025, marking only the second major fall in the tournament’s history.
The biggest blow came from the league’s unprecedented mid-season halt. IPL 2025 was suspended for nearly a week due to the Pakistan-India conflict in May. This was the first such interruption since the COVID-19 pandemic in 2020.
Analysts say the uncertainty surrounding the temporary shutdown directly affected broadcaster confidence, sponsor visibility, and overall commercial momentum.
The report also links the decline to broader structural pressures. India’s ban on real-money gaming advertisements, a major source of IPL sponsorship, eliminated a large category of big-budget advertisers.
At the same time, scheduling clash with the Pakistan Super League (PSL X), ongoing uncertainty over the upcoming mega-auction, combined with the exit of cryptocurrency sponsors, created further instability in franchise valuations.
These findings echo a separate October analysis by D&P Advisory, which noted that the IPL’s valuation had already been slipping for two consecutive years, falling from ₹92,500 crore in 2023 to ₹82,700 crore in 2024 and now ₹76,100 crore in 2025.
Nine of the ten teams experienced notable drops in their brand worth. Mumbai Indians and Royal Challengers Bengaluru, historically the league’s most valuable sides, saw their valuations shrink by around 10%, standing at $108 million and $105 million respectively.
Other major teams suffered sharper declines. Chennai Super Kings fell 24% to $93 million, while Kolkata Knight Riders dropped 33% to $73 million. Sunrisers Hyderabad and Rajasthan Royals recorded the steepest falls, down 34% and 35% respectively.
Gujarat Titans were the only franchise to defy the downturn, recording a 2% growth to reach $70 million, making them the lone outlier in an otherwise subdued year for team valuations.