PEMRA Conducts Inspection Visit of Boltlike’s TAM Technical & Data Centre Facilities in Islamabad

Boltlike Solutions (Pvt.) Ltd. today hosted a senior delegation from the Pakistan Electronic Media Regulatory Authority (PEMRA) at its Islamabad facility, following the Authority’s formal intimation regarding the inspection of Boltlike’s Television Audience Measurement (TAM) technical setup and data centre.

The PEMRA delegation comprised:

• Barrister Sikander R. Choudry, Executive Member, PEMRA
• Mr. Wakeel Khan, Executive Director General (Licensing) – BM-DTH
• Mr. Faqir Afzal Masoom, Director General Licensing – BM-I
• Mr. Saeed Soomro, Secretary to the Authority / Director General
• Mr. A. R. Amini, Director Licensing (STV/TAM)

The visit was conducted in the context of Boltlike’s TAM registration and interim pilot permissions, and formed part of PEMRA’s regulatory oversight process to assess infrastructure readiness, system architecture, data integrity controls, and operational preparedness ahead of phased field deployment.

During the visit, the Boltlike team presented a comprehensive, end-to-end overview of its TAM platform, including:

– TV signal acquisition and reference monitoring infrastructure
– Hardware and mobile-based people meter architecture
– Audio fingerprinting and content identification workflows
– Data processing, matching, validation, and reporting layers
– Security, integrity, and auditability controls across the full data lifecycle

The PEMRA delegation was also provided a guided walkthrough of Boltlike’s data centre and operations environment, covering redundancy architecture, encrypted data transmission, access controls, system monitoring, and full audit traceability from data capture through to reporting.

As part of the technical briefing, Boltlike outlined its roadmap for evolving content identification methodologies, including future readiness for ultrasonic watermark-based measurement frameworks. Such an approach, if adopted under regulatory guidance, has the potential to further enhance transparency, address privacy considerations, and enable scalable, mobile-based audience measurement across Pakistan’s increasingly multi-screen viewing landscape.

Commenting on the visit, Mr. Bilal Qureshi, Founder & Chairman of Boltlike, said: “We were honoured to host the PEMRA leadership and provide full transparency into Boltlike’s technology, infrastructure, and operating framework. From day one, our objective has been to build a future-ready TAM platform that is inspection-ready, audit-ready, and aligned with PEMRA’s mandate of fairness, transparency, and public trust.

We see ourselves as a long-term partner to the regulator in strengthening Pakistan’s audience measurement ecosystem.”

Boltlike reaffirmed its commitment to operating strictly within the applicable TAM Regulations, to maintaining full regulatory transparency, and to providing prior intimation to PEMRA before any commercial commencement, in line with the Authority’s guidance.

The company looks forward to continued engagement with PEMRA and other industry stakeholders as it progresses through the pilot phase and contributes to the evolution of future-ready, privacy-conscious television audience measurement standards in Pakistan.