At Islamabad International Airport, a commercial branding initiative by the Pakistan Airports Authority has led to a significant increase in monthly advertising revenue.
According to official figures, revenue from airport branding has risen from approximately Rs. 500,000 to Rs. 50 million per month following the introduction of a structured advertising and branding program at Islamabad International Airport.
This represents an increase of Rs. 49.5 million per month, or a 9,900 percent rise in revenue.
Officials stated that the initiative expanded the use of commercial advertising spaces within the airport, attracting participation from local and international brands.
They added that the initiative is intended to strengthen revenue generation through commercial utilization of airport infrastructure, in line with international airport management practices.