#DHACares? More Like DHA Doesn’t Care After Netizens Fight Back

That escalated quickly.

By Lens Staff | 1:05 pm | Sep 3, 2020
#DHACares

After record rainfall resulted in unprecedented floods in Karachi, we all got to see Pakistan’s biggest city in absolute shambles. Even in one of the poshest areas of the city, DHA, was not spared from flooding. Things became so unmanageable there that some DHA residents are still suffering from its aftermath. The drains may have been largely cleared, but even now some areas remain devoid of electricity.

Of course, the continued negligence by Clifton Cantonment Board (CBC), which is responsible for DHA and Clifton, left everyone devastated and angry.

Then someone thought it was a good idea to trend a paid campaign on social media – #DHACares. This trend could tell people how much they really cared about the residents who lived in DHA. What happened next was not unpredictable at all.

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For almost a week, residents living in DHA Karachi were without electricity and with their houses flooded.

 

 

This led to a social media outrage, and everyone was demanding that the authorities come through and take care of the situation at hand. Eventually, a protest was planned outside of CBC in Clifton.

 

 

 

 

DHA Responds

Instead of listening to the public’s concerns and working with them to find solutions, DHA responded by starting an online campaign. The hashtag #DHACares started trending on social media. It was reported that DHA paid micro-influencers to promote this trend.

For some inexplicable reason, social media influencers from major cities like Islamabad and Lahore were also included in this campaign. That does not mean the public did not notice the absurdity of using influencers to talk about what was happening in Karachi.

 

At first, these influencers started with positive tweets, some of which include:

 

https://twitter.com/aleenarathore/status/1301040562661855233

 

 

 

 

Folks are finding these ‘positive tweets’ about DHA a tad too nauseating. Residents who suffered weren’t too amused by it. They felt it was too condescending to those who survived a nightmare.

 

Public Reaction

Netizens were furious to see these tweets about #DHACares on Twitter. So they took it upon themselves to put the management and authorities on blast.

Not only did everyone started a hashtag #DHADoesntCare trend, but they also posted their concerns that are still not being heard.

Let’s take a look at what everyone is saying:

 

 

 

 

 

 

To conclude, #DHACares trend shows that it is not easy to sway public opinion when your target demographic happens to be folks who are educated and social-media savvy. Experts who deal with Public Relations also felt that this trend was disrespectful to those who suffered huge losses during the urban flooding.

What do you think? Share your views in the comments section.

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