The leading lady of Pakistan’s media industry and National Goodwill Ambassador for UNHCR Mahira Khan joins the chorus to raise awareness against sexual and domestic violence. The campaign commenced preventing sexual assault and domestic abuse in 54 countries of the Commonwealth. It is being carried out by No More Foundation, Commonwealth Secretariat, and Gentle Forces.
Khan promises to stand against this predicament by sharing a video on her Instagram saying “Hi I’m Mahira Khan, an actor from Pakistan, and I invite you to ‘join the chorus’ and say ‘no more’ to domestic and sexual violence.’
#JoinTheChorus campaign aims to spread awareness against the menace of sexual and domestic violence and calls for collective action. The campaign is steered by FKA twigs.
As per to the United Nations Population Fund (UNFPA), “32% of women have experienced physical violence and 40% of ever-married women have suffered from spousal abuse at some point in their life (The Pakistan Demographic and Health Survey)” in Pakistan.
The UN agency, which aims to improve reproductive and maternal health worldwide, further adds that “One in two Pakistani women who have experienced violence never sought help or told anyone about the violence they had experienced.”
The Superstar actress shared various videos and posts on her social media handles to boost the morale of her fans to join the campaign. In another post, she reinstated, “Let’s break the culture of silence that has enabled domestic and sexual violence to persist for so long.”