To succeed in the CX paradigm shift, organizations must put the customer at the center of every business decision they […]
The Lost Kingdom of Atlantis
The internet in Pakistan has become a contested terrain, used by left, right and center to peddle the political interests […]
NFTs: The Next Big Thing to Redefine Proof of Ownership
Rapid advancements in science and technology are constantly redefining almost everything where ‘Proof of Ownership’ also has no exception. Artificial […]
What are NFTs and Why are they the Future?
Non-fungible Tokens (NFTs) isn’t a phrase you hear all too often unless you’ve been following events in the broader blockchain […]
Reassessing the cost of the crisis, while businesses fast-track post covid-19 transformation
While the traditional business models are under increasing pressure due to havoc caused by the COVID-19 pandemic, there is widespread […]
Creating A Smarter Sports Economy in Pakistan through Performance Analysis
Billy Beane is a baseball general manager and the subject of Michael Lewis’ bestselling book Moneyball: The Art of Winning […]
TikTok is a Game Changer for Marketers in Pakistan
Facing hate and love from different segments, TikTok is a gold mine for modern day marketers and brands. A bold […]
Digital Technology Can Greatly Benefit Pakistan’s Public Sector
We are twenty years down the twenty-first century and as expected digitization of the world has reached unprecedented heights, as […]
Leapfrogging Pakistan into the Digital Future in These Changing Times
What started off as a business based on a model of ‘mobility of people’, also widely recognised as ride-hailing, was […]
Digitization and Re-engineering During the COVID-19 Pandemic
The world is in the midst of its 4th Industrial Revolution and experts believe that industries across the globe are […]