Microsoft Corp. today announced it has concluded its series of high profile Open Door events across the Middle East and North Africa (MENA), among the largest technology industry events in the region.
Taking place in Egypt, Saudi Arabia, Jordan, Lebanon, Morocco, Pakistan and Tunisia, Open Door is a key initiative in Microsoft’s continued investment in the region to foster local IT development and drive innovation.
The events brought together over 9,000 local customers, partners, IT professionals and developers from both the public and private sectors, showcasing the latest developments in information and communications technology (ICT).
The Open Door events featured senior Microsoft technology experts from around the world as well as recognized local industry experts discussing the latest technologies. The events provided a unique opportunity for attendees to experience the latest Microsoft software first-hand including dedicated Arabic applications on Windows Phone 7, Windows 7, Internet Explorer 9, Microsoft Office 2010 and SharePoint 2010.
The events also saw the debut of a number of Microsoft technologies in the region including the much talked about Kinect for Xbox 360 and Microsoft’s Lync 2010 for unified communications.
Partnering with Microsoft brings completeness to our vision, in assessing and realizing key business opportunities for our valued clients, through credible and broad range of technology solutions.” said Hashim Ali-CEO of Mantaq Systems (Pvt.) Ltd.
The Open Door events also provided an opportunity for hundreds of Microsoft’s local partners across MENA to showcase their own innovations and business solutions. With the Open Door events, Microsoft is further building on its local partnerships across the Middle East and North Africa to expand the possibilities for computing and extend the number of people in the region both using and developing technology, driving growth, energy and ideas for Microsoft‘s many partners here through innovative new technologies.
Microsoft’s network of partners across MENA include local developers who build software products for local businesses to deploy solutions based on Microsoft technology, further helping to drive local innovation, growth and competitiveness through continued investment in the local IT economy.
By equipping local businesses with the tools to develop local technology solutions, often in Arabic, Microsoft is helping to give this vital growth engine vitality and long-term sustainability through valuable skills and new jobs.
“Investing in helping others innovate and compete has always been an important motivation for Microsoft in the region. We are strongly committed to fostering local growth and development and believe our Open Door events present an excellent opportunity to highlight the latest developments in ICT and the potential growth opportunities they offer,” said Ali Faramawy, President, Microsoft Middle East & Africa. “The Open Door events are also a great platform for us to showcase our complete vision and broad range of technology solutions including our unique position on Cloud computing and the potential this offers to fundamentally change how individuals and organizations across MENA will use technology in the future.”
“A number of the Open Door sessions were dedicated to Cloud Computing, helping to demonstrate the potential and opportunities available for IT professionals and developers to transform the way businesses and individuals use technology and solve business-critical issues. Steve Ballmer’s keynote speech at the Microsoft Saudi Arabia Open Door event focused specifically on this important innovation,” added Faramawy.