In a development today, that would surprise the industry, Mobilink management has decided to shuffle it’s marketing and sales heads, we have confirmed with reliable inside sources.
According to what we have learned, Bilal Munir Sheikh, who is currently the vice president, marketing department, will be given the headship of sales department, while Jehanzeb Taj, who is currently heading the sales department will look after the marketing of Mobilink.
Official announcement is yet to be made by Mobilink on this.
This move is pretty interesting and surprising at the same time, as Bilal Munir Sheikh is known for his expertise in marketing and brands, while Jehanzeb Taj’s strength is sales. With this development, they both will be heading their respective departments with almost no prior experience.
It merits mentioning here that two years ago Rashid Khan, CEO, Mobilink had brought Jehanzeb Taj to Mobilink from Telenor to replace Irfan Akram then.
Industry analysts are surprised with this as well. One of them opined that probably Mobilink is trying to diversify the skillset of both the VPs by assigning them tasks they have never done before. While other are considering this move vital and as an exit for one of the two VPs.