djuice has launched a series of free mobile application (‘app’) development workshops for university students. As part of the initiative Qualcomm, a wireless technology and services provider, held their first workshop at a local hotel.

djuice is running the workshops to help students prepare for the Apportunity 2012 contest ‘APP Mein Kitna Hai Dum!’ – launched earlier this month – by providing them hands-on experience of app development.

The ultimate aim is to provide opportunities to Pakistan’s youth enabling them to showcase their skill and talent at the global level.

The workshop was attended by students from Iqra University, NUST School of Electrical Engineering & Computer Science, Comsats, FAST, and International Islamic University; it provided training on Augmented Reality technology and how it can be integrated into mobile apps.

Speaking on the occasion, Usman Javaid, Director Marketing Telenor Pakistan appreciated the interest of Qualcomm — one of the world’s leading providers of technology to the mobile industry and to application developers — to work with djuice on providing a platform for local talent to shine. “djuice welcomes Qualcomm as a partner to offer opportunities to Pakistan’s youth to learn and excel in their fields. We appreciate the effort Qualcomm is putting into these workshops and look forward to working with them.”

Ziad Matar, Qualcomm’s Senior Director and Head of Middle East and Central Asia Region also addressed the participants.

djuice and Qualcomm together plan to conduct more workshops in Lahore and Karachi over the next two months.