Mobilink house has decided to reshuffle its top management, by shifting portfolios of at least three vice presidents and introducing Chief Commercial Office’s slot in the company, we have confirmed with sources.
According to information we have got, Mr. Bilal Munir Sheikh has been elevated to Chief Commercial Office’s position.
Bilal was Previously serving as Vice President of Sales, prior to which he was VP Marketing at Mobilink.
Mr. Jehanzeb Taj, who had been heading Mobilink’s marketing department is now given the headship of Mobile Financial Service. Mr. Taj will serve as Vice President and will report directly to Mr. Rashid Khan, CEO and President, Mobilink.
Farid Ahmed has been appointed Vice President for Marketing. Mr. Farid was previously heading Business Analysis and Planning, which is now given to Mr. Wasif Mustafa who had been shifted to Mobilink from Vimpelcom Laos. Wasif Mustafa has previously worked with Mobilink at Distribution & Sales Planning and Analysis department.
As per information we have got, Vice President Marketing, regional sales directors and Director BAP (Business Analysis and Planning) will report to Bilal Munir Sheikh.
Sales division will remain without any VP for now. During this, as mentioned above, regional directors will report directly to CCO.
Mr. Irfan Akram will keep heading Customers Care department for now.
Sad News Mobilinkerz –
Vimple is just taking it on , on and On
and one day Telenor will Eat you just like Piranha
Sad news? Telenor is not even at par with Mobilink in Pakistan at the moment. A reshuffling of portfolios is always beneficial for all concerned departments, management and business history will tell you.
As per PTA’s Industry report (Dec 2011), Mobilink has 30% of market share whereas Telenor is very close at 25% of total market share (and its getting better and better). No doubt, Telenor will soon eat Mobilink.
Personal differences aside, but a good step to promote Bilal as CCO. His tenure has always seen Mobiink brands flourish in a unique positive way.
So who is next VP sales then? Mr. Younas Iqbal Sheikh would be a great choice if Mobilink can catch him… Catch him if you can
I think , one major change is also required at lower level! i-e aLL the Territory Supervisors must be designated as TMs(territiry Managers) and
company vehicals atleast (1000 CC) must be entitled to them! this will surely help to improve sales, Motivation and credibility in the market!