Ufone Playing with Productive Marketing Tools

We discussed few months ago, how telecom marketing departments will be tested in coming days, as the gifted growth that was brought in by Telecom boom, is nearing its bread limit (and some say that it has reached the limit, but in any case), there is no doubt the marketing telecom products is not easy at all like before.

Telecom marketers’ minds remain busy round the clock, who try to bring innovation and productivity in an in-expensive manner. Today, I am focusing Ufone, on how they have tactfully reached out their target audience with 2 key points in mind

  1. Reach the grass root level
  2. Adopt in-expensive ways to advertise

For the purpose, instead of going into a lengthy article, I am presenting two images which will speak for the Ufone themselves – Captions of images will add further understanding of their pictures.

This image, Taken by Shahzad Khan (Attock), displays tariff comparison that is reportedly distributed by Ufone sales’ team to all Mobile shops and Balance Share outlets in various districts. Tariff omparison is simply printed on ordinary paper and concludes that Ufone offers better rates than Mobilink – to catch customers’ eyes and heart
Ufone guys give Rs. 500 to Rickshaws Drivers (told us a Rickshaw Driver) and brand these Rickshaws to advertise advertise Ufone’s products. This sort of branding includes no taxes, renewal, maintenance or any other operating expense. Ufone people also know that their branded Rickshaws will never get occupied by any other company (due to lack of vehicle advertising trend in the country), hence Ufone is enjoying seamless and competition less ground with plenty of performance in hands.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK