Telenor Declared as the Superbrand of the Telecom Industry

Telenor Pakistan received the First Annual Superbrands Award 2008-09 by Superbrands Pakistan in a ceremony held at a local hotel here at Karachi. The award was presented to a total of 30 brands from various industries in Pakistan. The award was given for Best Quality Services, Consumer Satisfaction and Market Dominance.

Superbrands is an international organization functioning in 82 countries. It has local independent bodies that identify brands that perform above and beyond others within their respective markets.

Telenor Pakistan’s Chief Marketing Officer (CMO) Lars Christian Iuel, summing up the factors for this achievement said, ‘Today’s competitive environment calls for continuous innovation. At, Telenor Pakistan, our focus is on continuously enhancing our customers’ experience. Telenor Pakistan strives to maintain a positive and sustainable image with our customers. I would like to thank our customers for their firm belief in our ability to deliver 100% at every customer touch point. I am sure this award will catalyze our continuous efforts to deliver the best in the coming times.’

The CEO for Superbrands Pakistan Imran Ahmad recognizing the facts said, “As the most innovative cellular company in Pakistan, Telenor offers its customers products and services a notch above others. Telenor has won the award for the fact that it crystallizes customer focus in everything it does.”

The Superbrand status was awarded to 30 brands in Pakistan across all sectors. An independent jury of 12 members comprising of expert marketers was formed that concluded on the names of these Superbrands. The selection was done on a rating scale of 1-10 on factors like: market dominance, longevity, goodwill, customer loyalty and most importantly, the overall market acceptance. Telenor Pakistan’s Assistant Brand Manager, Ahsan Shamim received the award on behalf of Telenor Pakistan.

In addition to Superbrands award, Telenor Pakistan has won Best Brand in the Telenor group 2008 award, Buzziest Brand of the Year award 2009 and Aurora award for best TV campaign.