Aptec held launch events in Pakistan to promote its position as the sole distributor of Symantec products in the country.
More than 120 channel executives from 60 channel resellers attended the events in Karachi and Lahore.
The meetings included expert speakers from Symantec as Aptec looks to equip Pakistani resellers with the skills required to sell the vendor’s products and solutions.
Essam Baghdady, VP at Aptec, pointed out the strong growth prospects for technology in emerging markets, claiming that the Pakistani ICT sector’s estimated value is already US$12.8 billion per annum. Aptec also cited figures claiming that the Pakistani IT market would grow 35% year-on-year in 2011 and that the in-country channel employed some 150,000 professionals in more than 1,500 IT companies.
Muhammed Tahir, senior technical manager at Symantec, provided a technical presentation on the vendor’s security offerings to delegates. Rizwan Ahmed, Aptec’s country manager in Pakistan also participated in the channel events.
Baghdady concluded: “Our partnership model focuses on optimizing availability and the ease of transactional business. We therefore put an emphasis on partner planning, enablement and joint campaigns. Investment in additional services and technologies can add value to our partners’ offerings.”
Aptec continues to extend its reach across the wider Middle East, Turkey and Africa region. In addition to its expansion in Pakistan, the distributor is also preparing to bulk up its presence in Azerbaijan, opening a new office in Baku.