The Mobilink Artpad was a unique initiative by Mobilink to promote art and creativity within the online community. The initiative garnered a lot of attention with participation By a wide array of online users across Pakistan.
A large number of unique entries were submitted by users over a two week period, all vying for the top prize of an Evo 3D phone sponsored by HTC. Entries ranged from pencil sketches to digital art, all based along the theme of ‘Reshaping Lives’, encouraging Pakistan’s online community to unleash their creativity with a mix of concern on how to change people’s lives for good.
As part of Mobilink’s initiative to ensure transparency in the competition process, all entries were judged by Mobilink brand ambassador and renowned singing sensation Ali Zafar, based on the depiction of the theme, creativity and artistic effect.