MARCON 2012, the flagship Marketing Conference is all set to be held on Wednesday, March 21 in Karachi.
Official statement, citing Mr. Masood Hashmi, President of Marketing Association of Pakistan, said that MARCON conference will be attended by over 400 senior executives from all over the country.
Prominent speakers from Pakistan and overseas will be making their presentations. The impressive lineup of speakers include, Ehsan Malik, Chairman, Unilever Pakistan, Afnan Ahsan, CEO, Engro Foods, Javed Jabbar, Global VP,IUCN, Tarek Miknas, CEO, Fortune Promoseven, Richard Pope, Country Head, MSN and many others.
The Chairman of Marcon, Mr. Imran Ahmad announced that the theme of this year’s conference is: “New trends & insight in creating & sustaining competitive advantage”. There will also be a special emphasis on digital and social media which is a growing phenomenon in today’s world.
Marketing Association of Pakistan with close to 2000 member all across Pakistan is the apex body of Pakistani professionals involved in the marketing industry. It was established in Karachi in 1970. The event is being managed by Terrabiz.
Visit http://www.facebook.com/marconbymap for more details on the event.
I am not what are we trying to achieve here..talking of marketing and competitive advantage and hardly any official presence online!! Where are the challenges that CMOs today are faced with? where is the talk of capabilities that marketers need to build to bring them at par with the technology and business? what about ROI?Analytics, automation and most importantly, the empowered customers?…still a long way to go..
*I am not sure
It was a great conference showcasing the Who’s Who of Pakistan’s marketing world and comprising of presentations that revealed a plethora of marketing insights that enriched the learning of all marketers attending it.
Of course it had its share of shortcomings as well, most notably the cramped seating arrangement which may do for a few hours event but is debilitating for a full-day event. Then there was the time management issue, with the event ending 1.5 hours late than the scheduled close. But all in all it was a conference worth attending.
A comprehensive coverage of the event is available here for those who missed these marketing gems:
http://www.brandasy.com/2012/03/25/marcon-2012-new-trends-and-insights-in-creating-and-sustaining-competitive-advantage/