To acknowledge their efforts and to motivate the talented women of Pakistan, Zong – under the umbrella of Flutter – has decided to support Pakistani athlete Rabiq Ashiq who will be running in the 800 metre competition in the London Olympics scheduled for August 8, 2012.
Rabia was selected to participate in the event through wildcard. Zong’s effort is aimed at ensuring that women, who comprise 51% population of Pakistan, are given all the support that they deserve, and to ignite passion and pride among the Olympics participants.
Hailing from a modest background, Rabia had to face discouragement from her immediate and extended family initially but her passion drove her to continue taking part in sports at school and college level. Recognizing her tenacity, ZONG decided to sponsor the athlete for her participation in the world’s foremost sports competition.
Usman Ishaq, Executive Director Commercial of ZONG further elaborates, “Rabia is an epitome of courage and an excellent example for the world to see that with minimal resources there can still be success stories of women who are willing to dream. Even if the society is not ready to support, a person can change everyone’s perception through their consistent efforts.”
He added, “Flutter aims to empower Pakistani women and giving them the right exposure and chances so that they can excel in this world. By supporting Rabia, ZONG wants to convey the message to everyone in the country that our women are capable of much more than we can imagine and they deserve our encouragement.”
While all eyes are set on their performance, ZONG has been encouraging the athletes taking part in the London Olympics and has assured them of its support irrespective of the outcome. Rabia Ashiq herself has said at several occasions that although she will strive hard for the medals, this opportunity alone is a dream coming true. She also said, “Girls should educate themselves and realize their dreams through hard work and persistence. Nothing is impossible!”
Realizing that women are an underrepresented segment of our society, ZONG also recently launched a special initiative for women called Flutter. This deal is designed while keeping in mind the fact that women have different requirements as compared to men and these needs have to be addressed differently.