45 % Mobile Users are Late Night Callers, Rozee Survey Finds

Rozee.PK LogoIn the light of the recent ban on night time talk time packages, the question that almost everyone seems to be asking is: would there be an actual significant impact of this ban? And if so, of what nature and magnitude should we expect it to be?

When the news of the ban reached the general population of Pakistan, a mixed reaction was recorded; some believed it to be a threat to their freedom of speech while other saw it as much needed intervention for the youth of Pakistan.

But who are the real opponent and proponents of this ban, and why this ban on post midnight telecom packages was a significant issue for its advocates remained a puzzle.

For this very reason, ROZEE.PK’s latest survey investigated the general concerns the population of Pakistan had with the night time talk time packages, and whether any of the theories offered by the proponents of the ban were in fact true.

Late Night Callers

Nationwide, 45% of the respondents admitted making late night calls. Of these 54% use cellular network, 34% make use of mobile applications only and 12% use a combination of both mobile applications and cellular services to make late night calls.

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Night Calles, Using Communication Mediums

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Night Callers Who Use Mobile Apps 

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A comprehensive breakdown of the demography reveals male respondents (47%), employed respondents (47%), engaged respondents (53%), and respondents from Islamabad (48%) to be in the majority of users who make late night calls as compared to their respective counterparts.

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When asked how long the respondent spend time talking post midnight, 20% of the users admitted making daily post midnight calls, whereas a whopping 30% said they make them a few times every week.

44% of the users talk for a minimum 10 minutes, however, 24% talk for a good hour and 14% for more than 2 hours.

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Of those who talk post midnight daily (20%), the average call lasts 2.5 hours. On the other hand, of respondents who talk few times each week, 32% said their calls last an average 10 minutes whereas 34% said their calls last an hour and 12% call for more than 2 hours a few times every week.

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Who are they talking to?

Nationwide, 47% of the respondents who make late night calls confessed they talk to the opposite gender. The percentage rises to 67% for engaged respondents and to 55% for respondents who are single.

Of the cities, in Karachi, 55% respondents admitted making calls to the opposite gender the most.

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Purpose for calling post midnight

To understand the purpose of post midnight calls across the demography, respondents were asked to list down reasons that contributed the most to them resorting to talk post midnight.

Nationwide, the majority of respondents (72%) chose social non-romantic as a reason for talking post midnight; 48% revealed they talk to discuss affairs related to their business and 47% said their calls were romantic in nature.

The percentage for calls being made for romantic and social-romantic reasons rises for the respondents who are engaged and single. 74% respondents who are engaged and 75% respondents who are single said they talk for social-romantic reasons; whereas, a whopping 71% respondents who are engaged and 53% respondents who are single said they talk for romantic reasons which is a comparatively significant amount spent by them than those who are married (30%).

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Should the Night Time Packages be banned?

52% of the respondents across Pakistan voiced that post-midnight talk time packages should be banned. Demographically, respondents in Lahore (13%) and Karachi (14%) voted there shouldn’t be any ban on the late night talk time packages.

A significant majority across all demography felt neutral regarding the ban on talk-time packages which suggests the ban doesn’t affect them in any way.

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However, a significant change in perception for the late night talk time packages was seen when the response of those who talk late night was recorded against those who don’t.

19% of those who talk post midnight strongly believed there shouldn’t be any ban on the late night talk time packages; on the other hand, only 6% of those who don’t talk voted it shouldn’t be banned.

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26% respondents who were using the late night talk time packages for romantic purposes, 20% of those talking for social non-romantic purposes and 20% users talking for business strongly opposed the ban.

Another interesting account was recorded from the respondents who spent time talking late night daily. A massive 37% of them strongly opposed the ban, the feelings shared by the 25% respondents who spend time talking post midnight few times every week.

Would you pay more to talk more?

When asked whether they will continue talking post midnight if the ban is implemented, 42% late night callers across Pakistan replied in the affirmative. In both Karachi and Islamabad, the percentage of late night callers who would continue talking post midnight in spite of the ban rises to 51%.

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For those who talk for romantic reasons, the ban will not have a significant affect as 46% would still continue talking post midnight, the same goes for those talking for business (47%) and social non-romantic reasons (43%).

52% of the respondents who are talking daily also revealed the ban would not change their routine as they will still talk post midnight even if they have to pay more for it. However, the usage pattern for post midnight calls would shift for those who are talking few times each month (63%) and those who are talking only on weekends (60%) as both revealed they’ll stop talking if the ban in implemented.

Users of Discounted Packages (Day, Night, 24 Hours)

Nationwide, 41.13% of the respondents who took the survey admitted using discounted packages to make calls whereas others have not activated a special talk time package to make calls.

Interesting to note that individuals who are single and engaged are the ones making use of the discounted packages in the majority.

53% engaged respondents and 43% respondents who are single make use of the discounted packages comparatively more than the married respondents who took the survey.

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Of those 41% who use a discounted package, 7.91% respondents admitted using the night talk time packages;

Interesting to note a whopping 45% respondents use 24-hour talk time packages which lets them talks at a discounted rate throughout the day and night.

% type of discounted packages used

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Methodology

An online survey was initiated by ROZEE.PK on December 7th, 2012 and lasted till December 16th, 2012 inviting individuals from all over Pakistan to express their opinion about the ban on the late night talk time packages and what impact, if any, it had on their daily routine.

More than 1700 respondents from across 146 cities in Pakistan completed the survey. A thorough demographic classification of the respondents is given below.

Demography of Respondents

Age: A majority of respondents (46%) belonged to the age bracket 20-25.

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Gender: 85% of the respondents were males while 15% were females.

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Working Status: 60% of the respondents who took the survey were employed respondents while 23% were student respondents.

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City: The majority of respondents belonged to Lahore (25.54%), Karachi (17.29%), Islamabad (12.68%), Rawalpindi (4.10%), and Faisalabad (5.06%).

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Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • nafees ahmed arain

    It is killing precious time for students in universities and colleges, even in schools. When the world around us is exponentially advancing in science and technology, We as a nation are busy with talks and gossips. Everywhere you go, you will see someone stuck with their mobile.
    it is just a worst lame excuse that their could be positive use of late night packages, this excuse is presented just to shield their maliciousness intention.

    • Shahid Saleem

      This post was all about asking people and collecting data and numbers to explain a single thing: late night calls.

      You have your claims, now do you have any survey or numbers to back them up?

      N
      O

      • fakhre alam

        koi pagal he tmahary sath discussion karega shahid. plz dont reply. just laugh at my comment and ignore. plzzzzzzzzzzzzzz

  • Hi Aamir,

    With all due respect and while acknowledging the effort being put into this research, the headline and the premise of this report are fundamentally flawed.

    Rozee.pk, while being one of the largest local website does not represent the totality of Pakistan’s mobile users and cannot be selected as a basis for this research. There is a huge rural population, housewives, students who are not yet of job hunting age and businessmen who have absolutely no representation on this website.

    While commanding a very prominent position in Pakistani online market, the survey’s conducted by Rozee.pk represent only a very small segment of Mobile users in Pakistan and cannot be presented as a true representative of the behavior of Pakistani mobile users.

    This article gives us very very useful insights about this specific segment and we should limit the conclusions to this segment only :)

    • Salman Anis

      Hi Jawad,

      With all due respect, you should kindly read the entire article before questioning its authenticity.

      ROZEE.PK isn’t misleading anyone into believing it was conducted across each and every being present in Pakistan. Each and every internet using population of Pakistan could access this survey- hence your claim that it was only answered by those visiting ROZEE.PK is false. Actually even ROZEE.PK cannot guarantee that, it was an online survey; period and they wrote so.

      No where in the survey ROZEE.PK has mentioned that this exhaustive study is representing the entire mobile using population; kindly refer to the article; ‘respondents who took the survey’ (irrespective of their background) are represented as ‘respondents’ not Pakistan :)

      For this very reason, demographically each theory has been quantified so as to not mislead the readers into believing this study represents the entire Pakistan.

      And of course, taking the entire population into question would be stupid for a mere percentage is in possession of a cell phone, and even more mere percentage of that actually knows how to read or write let alone having their views published online via a survey.

      A pattern was drawn out of the study; which suffice it to say is quite interesting. Nobody asked you to treat this research as Holy Words; read and move on.

      • Shahzad

        Salman, did you read the headline “45 % Mobile Users are Late Night Callers, Rozee Survey Finds” ….. this statement in itself not true …right?

        Mobile user in Pakistan = 114M
        Internet user in Pakistan = 20M

        So survey was available to only 17% of the population ….right? How many of these 20M visit rozee? And I wonder if more than 100 ppl. participated in this lengthy survey ….unless they were paid to do so :-)

        • Shahid Saleem

          You’re going to great lengths (including really dumb insinuations like “unless paid to fill out the survey”.

          Point #1: surveys do not have to ask more than a fraction of the audience. It is not unusual to ask no more than 1% or even fewer of the target base. You just have to ask the RIGHT people.

          Point #2: the headline is from propakistani, not from rozee.

          Point #3: since you CLEARLY cannot be bothered to read what is on the screen in front of you, I’ll repeat by copying from above:

          More than 1700 respondents from across 146 cities in Pakistan completed the survey.

  • Ali Ahmad

    The majority demographic of Rozee audience belongs to ‘that’ segment… Majority of Pakistan’s population using cell phones are not using Rozee.pk because majority of people cannot even afford internet.

    They are not late night callers! Majority of surveys from Rozee.pk poses similar threat..

  • Ali Ahmed

    The majority demographic of Rozee audience belongs to ‘that’ segment… Majority of Pakistan’s population using cell phones are not using Rozee.pk because majority of people cannot even afford internet.

    They are not late night callers! Majority of surveys from Rozee.pk poses similar threat..

  • raheel

    Yeah dear writer. you are right. This is to me is bad habit and this must be stooped early. This is revoking Pakistan from progressing. Our most of the youngsters are addicted to this habit and you know as well that youngsters of any nation are priceless heritage.

  • Good effort; keep it up. Could someone do a survey report on sufferings of the people from Mobile blockades?

  • www.engrz.com

    but there is no ban on night pakages? all the pakages are working

  • Rafay

    Great insights; at least now we know there’s no point in banning late night packages; only 7% uses them!

  • Jazlyn

    Night callers in pakistan just fuckkk

  • imran

    Looks like that some one did this based on his/her personal perception. i didn’t expected such poor working from propakistan team… poor effort & i must say their is no difference between cheap pakistani news channels and pro pakistani team to manipulate everything……