HBL has announced that it has signed a business alliance agreement with Cinepax Limited, Pakistan for working on different initiatives ranging from installation of HBL ATMs to branding and promotional activities across Cinepax cinemas country-wide network.
The announcement was made at a signing ceremony held at HBL Plaza, Karachi, attended by HBL & Cinepax Limited representatives.
Speaking at the occasion, Mr. Faiq Sadiq- Head, Payment Services, said that “HBL aims to partner with the entertainment industry in Pakistan in order to create value for its existing and prospective customers by providing them access to smart financial solutions beyond the traditional means of banking.
The business alliance is in line with the bank’s mission of creating avenues for financial inclusion.
From Cinepax Limited, it was signed by HashimRaza, Chief Operating Officer of the company. He mentioned that such collaborative partnerships are a win-win for both organizations and where it will help HBL promote its brand leveraging Cinepax’s exhibition assets and an in-cinema reach to up to 12,000 people per day it will also create value for Cinepax, with cutting-edge theater and technology that enhance the movie-going experience for audiences in the entertainment-starved Pakistani target markets.