Easypaisa and UBL Omni Termed as Global Leaders in Mobile Banking

From Left to Right: Roar Bjaerum, Easypaisa, Telenor Pakistan; Frederic Bléhaut, Orange Money, Orange Madagascar; Ibrahim Abdirahman, Zaad, Telesom Somaliland; and Abrar Mir, Omni, UBL Pakistan.
From Left to Right: Roar Bjaerum, Easypaisa, Telenor Pakistan; Frederic Bléhaut, Orange Money, Orange Madagascar; Ibrahim Abdirahman, Zaad, Telesom Somaliland; and Abrar Mir, Omni, UBL Pakistan.

Telenor’s Easypaisa and UBL Omni have been identified as a sprinters in a Global survey by the GSMA’s Mobile Money for the Unbanked (MMU) programme.

The survey, titled Global Mobile Money Adoption Survey, analysed the state of the mobile money industry in 2012 and illustrates key findings from the programme’s Mobile Money Deployment Tracker, a database that monitors the number of live and planned mobile money services for the unbanked across the globe.

The annual survey was developed to quantify the state of the mobile money industry and to enable mobile money providers to benchmark their performance.

The findings from the 2012 Global Mobile Money Adoption Survey counted 30 million active mobile customers, 224 million transactions and USD 4.6 billion transacted on mobile money in June 2012.

While these numbers indicate increasing industry maturity, mobile money remains a two-tier landscape. There are just 14 fast- growing services or GSMA Mobile Money Sprinters while the rest are struggling to gain traction or young services still at a very early stage.

The findings of the survey which were carried out in June 2012 were released at the GSMA Global Mobile World Congress held in Barcelona last month.

Both Easypaisa and UBL Omni, mobile banking solutions from Pakistan, were identified as a “sprinter” because of their rapid growth, along with 12 other mobile money or branchless banking deployments around the world.

As of today, globally there are about 150 deployments with a total “registered” agent base of just over half a million.

Unlike most of mobile banking solution providers that are MNO, UBL omni is the only bank that was included in Sprinters’ list.

Results from the Global Mobile Money Adoption Survey can be downloaded by clicking this link.