Grow Your Business in Pakistan with Online Shopping

By Basit Rehman

In Pakistan there are many shops and merchants selling all kinds of goods — be it clothes, shoes, jewelery, mobile phones or laptops — the variety and options are astounding. The problem however is one – lack of marketing spend and budget hence the lack of reach and awareness.

In this day and age being ‘out there’ and remaining visible is extremely important and with so many shops shouting about their products at the top of their lungs, those who aren’t heard quite frankly don’t exist in people’s mind.

This affects the sales, lower foot flow and lack of trust all that may lead to less revenue generation for the seller.

In such cases it is best for the seller to have an online presence – where having an online shopping website in Pakistan, or maybe even an informational website and accompanying social media campaign may do the trick.

Often the sellers may not have the funds or technical expertise to setup an online store for their business. Here comes the online marketplaces to get your worries go away.

There are currently many online shopping sites in Pakistan such as, Daraz and Symbios that offer a forum for sellers to sell their products online in Pakistan and have a chance to make additional sales by making use of this additional marketing channel.

Such e-commerce websites allow small sellers to build an online presence as well as acquire orders and build a larger market for their goods by selling their products online to customers all over country thus getting advantages from increasing trend of online shopping in Pakistan.

In this case it is important to specify that what the online market responds to – people shopping online in Pakistan have the opportunity to shop quite conveniently from a variety of websites, so, in order to be viable the product needs to be of great value, preferably cheaper than the market price.

Sellers need to choose products which they are willing to offer at a discount and decide the percentage of discount they can provide. A lucrative price and a unique product can be an irresistible combination for the customer, provided the method of buying and delivery is convenient.

Shopping websites offer easy delivery options and pay on delivery which allows them to buy/order online easily. When signing up with a shopping website in Pakistan, make sure to check their delivery services and their efficacy; how quick they are and what their customer service is like.

Online buying and selling has recently become a great way to expand your business online in Pakistan; it is virtually cost free and can open up a new market for your goods helping you progress to the next step in terms of your retail business.

  • There are lot of online shops in Pakistan for almost all the major cities
    Only the Problem is their price are ridiculously high as compare to market rate.

    • True but problem exists because of additional resources, lets assume a shopkeeper who is running online shopping site as well, obviously he will add extra cost on the items which are selling online because running an online site requires extra resources, he pays to developers as well as to hosting service. So he has no option to increase the price to recover this cost.

      • I strongly disagree with you on this point !! Amazon succeeded because they offered less prices as compared to the shelf price of books at the point. The online stores has a huge advantage of not investing in property (which is a huge investment as compared to paying developers and hosting charges) as well as they have to worry less about the stock. Amazon realized these two factors and that is how they were able to offer goods at less than market price

        • Amazon started in 1994, but was not profitable until 2001. Think about that: going seven years without making money. How many businessmen/financers are willing to back that model in Pakistan?

          • yeah !! but that is how you run every business. Most businesses take some years even to break even let alone become profitable. Amazon still offers the lowest prices being profitable. You are right that no one is willing to invest this much money and wait for this much time. but eventually this is the proven model over US and other countries

            P.S: yes I have read the book about the Amazon

      • Online shopping websites present the price and availability data of one shop or warehouse. Whereas products prices & coordinality vary from shop to shop. Classifieds on the other hand are prone to be unauthentic, spammy and carry the inherent threat in C2C physical transactions. This is precisely we, at towntawks, are positioning ourselves by successfully bringing products in our nearby shops online. And not only just that, we are bringing that in REAL TIME by virtue of our core propositions. So that consumers can make pre informed & smart decisions by seeing what products are available in shops prior to purchasing from them afterwards.

    • Bt bro i thnk dat online shops must give benefits to their users as they purchase products from the menufacturer and so if in start they with low price with high quality then it may also boost their business..and it may also shift people from manual to online shopping….

    • Kaymu is the stupid project of a foreign company. It is named so because they think it’s ‘catchy’.

  • Is HomeShopping.PK Legit??
    Their Phones Prices Are Lower Then Market!!
    Should I Trust Them??

  • I have skills to develop the online shops, but problem is, i don’t have online products to buy, I did freelance some of the project, but i want to make my own online store for buying the goods. If someone who has business and wants to expand it online, i would don’t mind to work with him.

      • hi kashif .
        i want discuss with you for on line shopping stores
        please contact at this # 03002362269

    • hi zahid ,
      i am rahat from karachi i want some discussion for online business with you and start my business. my cell # is 03002362269

  • i want to start online store i studied a lot of website and blogs, the basic thing is that with Pakistani people they don’t trust or may be they worry about fraud activities on internet . lack of education and awareness of online shopping still common in Pakistan,low internet speed and buying by master or visa card is also a great factor ,but hope that in near future with 3G and 4G the ratio of online shopping may increase in Pakistan….

    • hi dear, can you call me at this # 03002362269 i want some disscussion for
      on line shoping mall, I want to start online store. i have some ideas
      please contact asasp

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