By Basit Rehman
In Pakistan there are many shops and merchants selling all kinds of goods — be it clothes, shoes, jewelery, mobile phones or laptops — the variety and options are astounding. The problem however is one – lack of marketing spend and budget hence the lack of reach and awareness.
In this day and age being ‘out there’ and remaining visible is extremely important and with so many shops shouting about their products at the top of their lungs, those who aren’t heard quite frankly don’t exist in people’s mind.
This affects the sales, lower foot flow and lack of trust all that may lead to less revenue generation for the seller.
In such cases it is best for the seller to have an online presence – where having an online shopping website in Pakistan, or maybe even an informational website and accompanying social media campaign may do the trick.
Often the sellers may not have the funds or technical expertise to setup an online store for their business. Here comes the online marketplaces to get your worries go away.
There are currently many online shopping sites in Pakistan such as Getnow.pk, Daraz and Symbios that offer a forum for sellers to sell their products online in Pakistan and have a chance to make additional sales by making use of this additional marketing channel.
Such e-commerce websites allow small sellers to build an online presence as well as acquire orders and build a larger market for their goods by selling their products online to customers all over country thus getting advantages from increasing trend of online shopping in Pakistan.
In this case it is important to specify that what the online market responds to – people shopping online in Pakistan have the opportunity to shop quite conveniently from a variety of websites, so, in order to be viable the product needs to be of great value, preferably cheaper than the market price.
Sellers need to choose products which they are willing to offer at a discount and decide the percentage of discount they can provide. A lucrative price and a unique product can be an irresistible combination for the customer, provided the method of buying and delivery is convenient.
Shopping websites offer easy delivery options and pay on delivery which allows them to buy/order online easily. When signing up with a shopping website in Pakistan, make sure to check their delivery services and their efficacy; how quick they are and what their customer service is like.
Online buying and selling has recently become a great way to expand your business online in Pakistan; it is virtually cost free and can open up a new market for your goods helping you progress to the next step in terms of your retail business.