Mobilink today announced key restructuring and portfolio changes with-in its top management, we have confirmed.
According to information we have got, Customer Care department is now consolidated under Commercial, which Mobilink thinks will help achieve quicker and more effective end to end execution.
Sales and Distribution is being split with an aim to get better sales and higher revenues with dedicated focus, depth and execution power.
Vice Presidents for Marketing, Sales, Distributions, Business Analysis and Planning and Customer Care have been changed.
To start with Mr. Wasif Mustafa has replaced Farid Ahmed to head the Marketing department.
Wasif has previously served Mobilink as head of Marketing Strategy & Pricing. Later on he remained Director for VAS, Distribution & Sales Planning and Analysis. Wasif’s recent most assignment was with VimpelCom where he was serving as Chief Commercial Officer.
Irfan Akram – who is currently the head of Customer Care – is given back the Sales. He has previously remained the head of sales before Jahanzeb Taj replaced him in March 2009.
Farid Ahmad is now given the Headship of Business Analysis and Planning.
Customer Care will go to Muhammad Arshad, who is currently head of Customer Care at Banglalink, VimpelCom’s arm in Bangladesh. Till Arshad’s arrival, Fareed Bajwa will remain the interim head of CS.
Muhammad Farrukh Umair will become the Head of Distribution.
All of these positions would report directly to Bilal Sheikh, Chief Commercial Officer.
We have heard that Wasif is an aggressive player, who is likely to bring solid action in Mobilink’s upcoming campaigns.
All these changes look promising from here, especially when market is saturating and 3G is just around the corner. Clearly the focus is on aggressive marketing with more muscle put together for sales and distribution.