The PAS Awards, organized by the Pakistan Advertisers Society, awarded jubilant winners at a star-studded gala awards function held at the Expo Center in Karachi yesterday.
Awards were given out in a total of 34 categories this year, with two special awards given out for the “Campaign of the Year” and “Best original local campaign”.
The master of the ceremony for the award ceremony was actor and radio presenter Khalid Malik, while the show featured entertaining performances by Arif Lohar, Humaima Mallick, Sajjad Ali, Mathira, Adil Omer & Ali Gul Pir, Asim Azhar and Sara Loren.
Apart from these star studded performances the show also featured a glittering line up of Award Presenters both from the advertising and the entertainment industry like Aftab Tapal, Aly Mustansir, Angeline Mallick, Angie Marshall, Bahuddin Khan, Dr. Muhammad Jawad, Faisal Niazi, Javed Jabbar, Mehwish Hayat, Moammar Rana, Mohd. Malik, Nafees Ahmed, Nazneen Tariq, Qazi Asad Abid, Rabab Masood, Ruby Haider, Rubya Chaudhry, Sabeeka Imam, Sadaf Kanwal, Sarfaraz A Rehman, Shabeeh A. Ikram, Shagufta Ejaz, Shakeel & Sharmila Faruqi.
Pakistan Advertisers Society said that almost every category — spanning across various segments — had an overwhelming response this year from the agencies and brands across Pakistan totaling around 200 entries in the various categories.
Mobilink was announced winner for “Telecommunication Service Provider” category for its brand re-launch campaign.
Telenor Pakistan won campaign of the year award for its “Customer First Day / Customer Centricity Day” campaign in “Best in Digital” category.
Advance Telecom bagged best campaign award for its “Warranty, Resale and Repair Campaign” in “Telecommunication hardware category”.
JWT, in total, won 6 awards to outrank all advertising agencies of the country.
Check below the list of all award winners:
|Automotive & Transportation||Honda CD Dream||Chalao Apni Dream||Adcom Pvt Ltd|
|Banking & Financial Services||Bank Al Habib Apna Current Account||Itna Khayal Toh Koi Apna Hi Rakh Sakta Hai||Bond Advertising (Pvt) Ltd|
|Beverage – Cold||Pepsi||Pepsi Smash||Walter Pakistan, Bramerz Pvt. Ltd.|
|Beverages – Hot||Chenak Dust||Pyar Karan Waaran Ji Chaanh (Pyar Karney Waalon Ki Chai)||IAL Saatchi & Saatchi|
|Breakfast Food and Dairy||Olpers||Olpers – New Design||JWT Pakistan|
|Childrens’ Product and Services||NESTLE NIDO 1+||Pait Mehfooz, Sehat Bharpoor||Ogilvy & Mather|
|Confectionery and Snacks||Cadbury Dairy Milk||Naya Andaaz Wohi Mithaas/ Bara Bajay||Ogilvy & Mather|
|Construction and Real Estate||Gulberg Islamabad||Gulberg Greens, Islamabad||Manhill Advertising and Marketing Pvt Ltd|
|Cosmetics, Personal Care and Hygiene||Vaseline||Fenomeno||JWT Pakistan|
|Public Service||Leisure Club||Vote for Pakistan (Made of Pakistan)||R-Vision|
|CSR||BBDO||Work That Works For All||BBDO Pakistan Pvt. Ltd|
|Culinary||National Ketchup||National Ketchup Zaroori||IAL Saatchi & Saatchi|
|Consumer Electronics||Orient Electronics||Corporate (“Hide And Seek”) Campaign 2013||JWT Pakistan|
|Fabric Care||Brite Maximum Power||Meri Wife Aur Brite||Spectrum Communications Pvt. Ltd.|
|Hair Care||Sunsilk||Sunsilk PFDC Fashion Edition||JWT Pakistan|
|Hospitals and Healthcare||Shaukat Khanum Memorial Cancer Hospital and Research Centre||Aur Main To Sirf Barra Hona Chahta Hoon (Zakat 2013)||Farigh Four|
|Hotels, Fastfood & Restaurants||Mcdonalds||McDonald’s Breakfast||Manhattan Communications (MLB), TNBT, MEC-GroupM Co., Kinetic|
|Household Care & Furnishing||Vim||One Spoon Campaign||Lowe & Rauf, GroupM/ESP/Mindshare, Genesis Group|
|Ice Cream and Desserts||Walls Carte D’or||The Sweet Taste of Perfection||Mindshare, GroupM ESP, Kinetic Worldwide|
|Media||DAWN||Preserving Tradition – Spearheading Change||Creative Unit|
|Others – Delivery Systems||TCS Sentiments Express||Wish Like A Boss||Green Man’s Ark Pvt. Ltd.|
|Petroleum & Lubricants||Shell Rimula||Rimula||JWT Pakistan|
|Political Advertising||Pakistan Tehreek-e-Insaf||Elections 2013||Farigh Four|
|Soaps and Handwash||Lifebuoy||Global Hand Washing Day||Bulls Eye Communications|
|Telecommunication Hardware||Advance Telecom||Advance Telecom – Warranty, Resale and Repair Campaign||JWT Pakistan|
|Telecommunication Service Providers||Mobilink||Brand Re-Launch||The D’Hamidi Partnership|
|Textile, Fashion and Accessories||Lawrencepur AND||The Lawrencepur Man||Manhattan International (Pvt) Ltd / The Vision Factory|
|Textile, Fashion and Accessories||Servis||Sale Lagee||Red Communication Arts|
|Best in Digital||Telenor Pakistan||Customer First Day / Customer Centricity Day||Green Man’s Ark Pvt. Ltd./Adcom Pvt Limited|
|Passion for Pakistan||National Foods||National ka Pakistan/Taste of Pakistan||Shoot At Sight Productions|
|BTL Activation||National Recipe Masala||Recipe Princess||IAL Saatchi & Saatchi|
|Media Innovation||Nescafe||Nescafe Basement Season 2||Maxus Lahore, Pakistan|
|Campaign of the Year||Shaukat Khanum Memorial Cancer Hospital and Research Centre||Aur Main To Sirf Barra Hona Chahta Hoon (Zakat 2013)||Farigh Four|
|Best Original Local Campaign||Bank Al Habib Apna Current Account||Itna Khayal Toh Koi Apna Hi Rakh Sakta Hai||Bond Advertising (Pvt) Ltd|
This year PAS Awards were Presented by Zong, in association with Servis and co-sponsored by English Biscuit Manufacturers, Indus Motors, Asian Consumer Care (Dabur), & Olper’s Lassi. The categories “Passion for Pakistan” and “Media Innovation” were sponsored by Bank Alfalah and APNS & PBA respectively.
PAS said that recording of the event shall be broadcasted on Express Entertainment and Times.