Mobilink, Telenor and Advance Telecom Bag PAS Award 2014


The PAS Awards, organized by the Pakistan Advertisers Society, awarded jubilant winners at a star-studded gala awards function held at the Expo Center in Karachi yesterday.

Awards were given out in a total of 34 categories this year, with two special awards given out for the “Campaign of the Year” and “Best original local campaign”.

The master of the ceremony for the award ceremony was actor and radio presenter Khalid Malik, while the show featured entertaining performances by Arif Lohar, Humaima Mallick, Sajjad Ali, Mathira, Adil Omer & Ali Gul Pir, Asim Azhar and Sara Loren.

Apart from these star studded performances the show also featured a glittering line up of Award Presenters both from the advertising and the entertainment industry like Aftab Tapal, Aly Mustansir, Angeline Mallick, Angie Marshall, Bahuddin Khan, Dr. Muhammad Jawad, Faisal Niazi, Javed Jabbar, Mehwish Hayat, Moammar Rana, Mohd. Malik, Nafees Ahmed, Nazneen Tariq, Qazi Asad Abid, Rabab Masood, Ruby Haider, Rubya Chaudhry, Sabeeka Imam, Sadaf Kanwal, Sarfaraz A Rehman, Shabeeh A. Ikram, Shagufta Ejaz, Shakeel & Sharmila Faruqi.

Pakistan Advertisers Society said that almost every category — spanning across various segments — had an overwhelming response this year from the agencies and brands across Pakistan totaling around 200 entries in the various categories.

Mobilink was announced winner for “Telecommunication Service Provider” category for its brand re-launch campaign.

Telenor Pakistan won campaign of the year award for its “Customer First Day / Customer Centricity Day” campaign in “Best in Digital” category.

Advance Telecom bagged best campaign award for its “Warranty, Resale and Repair Campaign” in “Telecommunication hardware category”.

JWT, in total, won 6 awards to outrank all advertising agencies of the country.

Check below the list of all award winners:

Category Brand Campaign Title Agency
Automotive & Transportation Honda CD Dream Chalao Apni Dream Adcom Pvt Ltd
Banking & Financial Services Bank Al Habib Apna Current Account Itna Khayal Toh Koi Apna Hi Rakh Sakta Hai Bond Advertising (Pvt) Ltd
Beverage – Cold Pepsi Pepsi Smash Walter Pakistan, Bramerz Pvt. Ltd.
Beverages – Hot Chenak Dust Pyar Karan Waaran Ji Chaanh (Pyar Karney Waalon Ki Chai) IAL Saatchi & Saatchi
Breakfast Food and Dairy Olpers Olpers – New Design JWT Pakistan
Childrens’ Product and Services NESTLE NIDO 1+ Pait Mehfooz, Sehat Bharpoor Ogilvy & Mather
Confectionery and Snacks Cadbury Dairy Milk Naya Andaaz Wohi Mithaas/ Bara Bajay Ogilvy & Mather
Construction and Real Estate Gulberg Islamabad Gulberg Greens, Islamabad Manhill Advertising and Marketing Pvt Ltd
Cosmetics, Personal Care and Hygiene Vaseline Fenomeno JWT Pakistan
Public Service Leisure Club Vote for Pakistan (Made of Pakistan) R-Vision
CSR BBDO Work That Works For All BBDO Pakistan Pvt. Ltd
Culinary National Ketchup National Ketchup Zaroori IAL Saatchi & Saatchi
Consumer Electronics Orient Electronics Corporate (“Hide And Seek”) Campaign 2013 JWT Pakistan
Fabric Care Brite Maximum Power Meri Wife Aur Brite Spectrum Communications Pvt. Ltd.
Hair Care Sunsilk Sunsilk PFDC Fashion Edition JWT Pakistan
Hospitals and Healthcare Shaukat Khanum Memorial Cancer Hospital and Research Centre Aur Main To Sirf Barra Hona Chahta Hoon (Zakat 2013) Farigh Four
Hotels, Fastfood & Restaurants Mcdonalds McDonald’s Breakfast Manhattan Communications (MLB), TNBT, MEC-GroupM Co., Kinetic
Household Care & Furnishing Vim One Spoon Campaign Lowe & Rauf, GroupM/ESP/Mindshare, Genesis Group
Ice Cream and Desserts Walls Carte D’or The Sweet Taste of Perfection Mindshare, GroupM ESP, Kinetic Worldwide
Media DAWN Preserving Tradition – Spearheading Change Creative Unit
Others – Delivery Systems TCS Sentiments Express Wish Like A Boss Green Man’s Ark Pvt. Ltd.
Petroleum & Lubricants Shell Rimula Rimula JWT Pakistan
Political Advertising Pakistan Tehreek-e-Insaf Elections 2013 Farigh Four
Soaps and Handwash Lifebuoy Global Hand Washing Day Bulls Eye Communications
Telecommunication Hardware Advance Telecom Advance Telecom – Warranty, Resale and Repair Campaign JWT Pakistan
Telecommunication Service Providers Mobilink Brand Re-Launch The D’Hamidi Partnership
Textile, Fashion and Accessories Lawrencepur AND The Lawrencepur Man Manhattan International (Pvt) Ltd / The Vision Factory
Textile, Fashion and Accessories Servis Sale Lagee Red Communication Arts
Best in Digital Telenor Pakistan Customer First Day / Customer Centricity Day Green Man’s Ark Pvt. Ltd./Adcom Pvt Limited
Passion for Pakistan National Foods National ka Pakistan/Taste of Pakistan Shoot At Sight Productions
BTL Activation National Recipe Masala Recipe Princess IAL Saatchi & Saatchi
Media Innovation Nescafe Nescafe Basement Season 2 Maxus Lahore, Pakistan
Special Awards
Campaign of the Year Shaukat Khanum Memorial Cancer Hospital and Research Centre Aur Main To Sirf Barra Hona Chahta Hoon (Zakat 2013) Farigh Four
Best Original Local Campaign Bank Al Habib Apna Current Account Itna Khayal Toh Koi Apna Hi Rakh Sakta Hai Bond Advertising (Pvt) Ltd


This year PAS Awards were Presented by Zong, in association with Servis and co-sponsored by English Biscuit Manufacturers, Indus Motors, Asian Consumer Care (Dabur), & Olper’s Lassi. The categories “Passion for Pakistan” and “Media Innovation” were sponsored by Bank Alfalah and APNS & PBA respectively.

PAS said that recording of the event shall be broadcasted on Express Entertainment and Times.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK

  • and there is no news on the supposed 3g award ceremony – first it was 10th may, then 17th may and now there is silence.

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