Mobilink, Telenor and Advance Telecom Bag PAS Award 2014


The PAS Awards, organized by the Pakistan Advertisers Society, awarded jubilant winners at a star-studded gala awards function held at the Expo Center in Karachi yesterday.

Awards were given out in a total of 34 categories this year, with two special awards given out for the “Campaign of the Year” and “Best original local campaign”.

The master of the ceremony for the award ceremony was actor and radio presenter Khalid Malik, while the show featured entertaining performances by Arif Lohar, Humaima Mallick, Sajjad Ali, Mathira, Adil Omer & Ali Gul Pir, Asim Azhar and Sara Loren.

Apart from these star studded performances the show also featured a glittering line up of Award Presenters both from the advertising and the entertainment industry like Aftab Tapal, Aly Mustansir, Angeline Mallick, Angie Marshall, Bahuddin Khan, Dr. Muhammad Jawad, Faisal Niazi, Javed Jabbar, Mehwish Hayat, Moammar Rana, Mohd. Malik, Nafees Ahmed, Nazneen Tariq, Qazi Asad Abid, Rabab Masood, Ruby Haider, Rubya Chaudhry, Sabeeka Imam, Sadaf Kanwal, Sarfaraz A Rehman, Shabeeh A. Ikram, Shagufta Ejaz, Shakeel & Sharmila Faruqi.

Pakistan Advertisers Society said that almost every category — spanning across various segments — had an overwhelming response this year from the agencies and brands across Pakistan totaling around 200 entries in the various categories.

Mobilink was announced winner for “Telecommunication Service Provider” category for its brand re-launch campaign.

Telenor Pakistan won campaign of the year award for its “Customer First Day / Customer Centricity Day” campaign in “Best in Digital” category.

Advance Telecom bagged best campaign award for its “Warranty, Resale and Repair Campaign” in “Telecommunication hardware category”.

JWT, in total, won 6 awards to outrank all advertising agencies of the country.

Check below the list of all award winners:

CategoryBrand Campaign TitleAgency
Automotive & TransportationHonda CD DreamChalao Apni DreamAdcom Pvt Ltd
Banking & Financial ServicesBank Al Habib Apna Current AccountItna Khayal Toh Koi Apna Hi Rakh Sakta HaiBond Advertising (Pvt) Ltd
Beverage – ColdPepsiPepsi SmashWalter Pakistan, Bramerz Pvt. Ltd.
Beverages – HotChenak DustPyar Karan Waaran Ji Chaanh (Pyar Karney Waalon Ki Chai)IAL Saatchi & Saatchi
Breakfast Food and DairyOlpersOlpers – New DesignJWT Pakistan
Childrens’ Product and ServicesNESTLE NIDO 1+Pait Mehfooz, Sehat BharpoorOgilvy & Mather
Confectionery and SnacksCadbury Dairy MilkNaya Andaaz Wohi Mithaas/ Bara BajayOgilvy & Mather
Construction and Real EstateGulberg IslamabadGulberg Greens, IslamabadManhill Advertising and Marketing Pvt Ltd
Cosmetics, Personal Care and HygieneVaselineFenomenoJWT Pakistan
Public ServiceLeisure ClubVote for Pakistan (Made of Pakistan)R-Vision
CSRBBDOWork That Works For AllBBDO Pakistan Pvt. Ltd
CulinaryNational KetchupNational Ketchup ZarooriIAL Saatchi & Saatchi
Consumer ElectronicsOrient ElectronicsCorporate (“Hide And Seek”) Campaign 2013JWT Pakistan
Fabric CareBrite Maximum PowerMeri Wife Aur BriteSpectrum Communications Pvt. Ltd.
Hair CareSunsilkSunsilk PFDC Fashion EditionJWT Pakistan
Hospitals and HealthcareShaukat Khanum Memorial Cancer Hospital and Research CentreAur Main To Sirf Barra Hona Chahta Hoon (Zakat 2013)Farigh Four
Hotels, Fastfood & RestaurantsMcdonaldsMcDonald’s BreakfastManhattan Communications (MLB), TNBT, MEC-GroupM Co., Kinetic
Household Care & FurnishingVimOne Spoon CampaignLowe & Rauf, GroupM/ESP/Mindshare, Genesis Group
Ice Cream and DessertsWalls Carte D’orThe Sweet Taste of PerfectionMindshare, GroupM ESP, Kinetic Worldwide
MediaDAWNPreserving Tradition – Spearheading ChangeCreative Unit
Others – Delivery SystemsTCS Sentiments ExpressWish Like A BossGreen Man’s Ark Pvt. Ltd.
Petroleum & LubricantsShell RimulaRimulaJWT Pakistan
Political AdvertisingPakistan Tehreek-e-InsafElections 2013Farigh Four
Soaps and HandwashLifebuoyGlobal Hand Washing DayBulls Eye Communications
Telecommunication HardwareAdvance TelecomAdvance Telecom – Warranty, Resale and Repair CampaignJWT Pakistan
Telecommunication Service ProvidersMobilinkBrand Re-LaunchThe D’Hamidi Partnership
Textile, Fashion and AccessoriesLawrencepur ANDThe Lawrencepur ManManhattan International (Pvt) Ltd / The Vision Factory
Textile, Fashion and AccessoriesServisSale LageeRed Communication Arts
Best in DigitalTelenor PakistanCustomer First Day / Customer Centricity DayGreen Man’s Ark Pvt. Ltd./Adcom Pvt Limited
Passion for PakistanNational FoodsNational ka Pakistan/Taste of PakistanShoot At Sight Productions
BTL ActivationNational Recipe MasalaRecipe PrincessIAL Saatchi & Saatchi
Media InnovationNescafeNescafe Basement Season 2Maxus Lahore, Pakistan
Special Awards
Campaign of the YearShaukat Khanum Memorial Cancer Hospital and Research CentreAur Main To Sirf Barra Hona Chahta Hoon (Zakat 2013)Farigh Four
Best Original Local CampaignBank Al Habib Apna Current AccountItna Khayal Toh Koi Apna Hi Rakh Sakta HaiBond Advertising (Pvt) Ltd


This year PAS Awards were Presented by Zong, in association with Servis and co-sponsored by English Biscuit Manufacturers, Indus Motors, Asian Consumer Care (Dabur), & Olper’s Lassi. The categories “Passion for Pakistan” and “Media Innovation” were sponsored by Bank Alfalah and APNS & PBA respectively.

PAS said that recording of the event shall be broadcasted on Express Entertainment and Times.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK

  • Ææmįr Mōhâmmåd

    seriously .???? is this story worth reporting ???

  • the last devil

    and there is no news on the supposed 3g award ceremony – first it was 10th may, then 17th may and now there is silence.

    • Mustafa

      It is on 22nd May 2014 . :)

  • Shayan Javed

    no appearance of ufone… i thought it would be an obvious win for it.