Mobilink Deceives its 38 Million Customers with Misleading TVC


We know that mobile phone companies are going through tough times with their balance sheets and retaining their customers, but Mobilink has seemingly become so frustrated that it has started to dodge its customers with deceiving and misleading advertisements.

Aim is clear: Mint as much money as you can.

Before going further into details, have a look at this 45 seconds TVC:

After watching this TVC, below is the information that a general viewer will extract:

  • Make unlimited calls, round the clock
  • Daily charges: Rs. 10 plus tax
  • Dial *212# to subscribe and make unlimited calls during the day

However, after looking at Mobilink’s website, the information provided in TVC is absolutely incorrect, rather its misleading. Here’s the correct information about the offer (the real catch one may call it):

  • Customers can use 75 Mobilink minutes during one calendar day by subscribing to the offer

Put in other words, Mobilink is luring the customers by falsely claiming that it is offering unlimited calls, while in reality they are offering just 75 Mobilink minutes.

Not to mention, customers – who would subscribe to the offer after watching the TVC – are highly likely to lose their balance after consuming first 75 minutes. And trust me, Mobilink will never refund you a single penny, even if you lose Rs. 100, 200, 500 or even more due to their this misleading TVC.

Ironically, the TVC at the end says: “Kuch Chuppaya Nahi, Sir Jhukaya Nahi”. Yes right, kuch chupaya nahi, bass 75 Minutes ki limit ka bataya nahi!

On a related note, PTA has apparently stopped checking TVCs and packages from cellular companies. My this analogy is based on the fact that it has always turned deaf ears towards whatever cellular companies do with their customers. Reference: Service Charges.

On other hands, Competition Commission Pakistan is known for taking notices against cellular companies after two years of actual events.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK

  • lol, i portin to mobilink 3 days ago, i received a msg from mobilink that they promise to give best services and packages :3

  • All telecom companies are doing similar things. Awam kab ke khamosh hay aur ab kisi shor sharabay ka faida bhi nahi. pisti rahay awam kabhi kisi nay ehtijaj nahi kea. hum kab kay jhot loot maar walay inami schemes kay sms, izafi services charges, jhotay ads, hidden charges and limits, maintenance charges, blah blah charges ki zid main hain.

  • When u subscribe this offer it clearly displays that u get 75 minutes. Mr pro pakistani be a pro not a pros… pehlay complete details hasil kero phir baat kero… Thank you

  • “bass 75 Minutes ki limit ka bataya nahi!” everyone do this just few get caugt

    • Share any TVC by ufone like thus where hidden minutes not mentioned!

      Ufone has the cheapest offer of Bolo Pakistan. Do anyone else provide this kind offer?

      • Just read one of the messages coming from 6777. Its like looting simple people in the name of prize money, totally misleading texts are being sent from 6777

      • What is 5000 sms, 5000 minutes 5000 mbs TVC? they never mentioned all this is just for 5 days. It that not misleading?
        If they say Get 5000 sms, min and mbs for 5 days who will be convinced from the offer?

        • Do not use then, why you use ufone? They are giving you free mbs, mins, sms; limit on days justified here!

          Misleading is when operator ask you unlimitted and then giving only 30 minutes!

    • It’s not like that,Ufone provides full details to its customers. Whenever I have asked from there helpline 333 they provide me correct and full charges of their product even with including taxes. Even they are the 1st ones who providing all the details of last day charges by their Hisaab SMS services.

  • Pro Pakistani is I believe sometimes pro Ufone:) although i have been using ufone since many years but i never liked their advertisement strategies

  • So i went to see the packages, they are charging aprox 2.2rs per min so yes in a way this campaign is wrong. Not that everyone else doesnt do it but now these unethical pratices should stop

  • I use Mobilink to call 24 hours(1440 minutes for the entire day) only at Rs.12 (tax included) to dial *291#. (Mobilink to Mobilink). This offer is only for Nowshera :D

  • Its just like Royal Fan Lifetime* warranty :)
    * 18years :p
    or Kingston Ram Lifetime* warranty
    * 5years

  • Dear same as in ufone they claim that in location based offer u can call on U to U and PTCL where as in reality it is not u can not call to Govt: and commercial PTCL number they will charged as per tariff not included in this offer…
    I formally complaint to PTA for misleading but still no response from PTA..
    All telecom companies in pakistan making people fool and take advantage of their need.

    • Government numbers are not under PTCL. There is another exchange which is call NTC which handles government numbers. Also UAN numbers are provided by PTA. Therefore, this is not cheating.

      • Gullu jee govt office pay bill to PTCL so how they not part of ptcl and i m not talking about UAN… Commercial number normal like other number… And ufone help line told me that location based PTCL residential number are in offer…

        • PTCL is the provider of UAN numbers. But ufone is rightly not allowing free minutes for business calls!

  • I think Aamir you have some confusion from the package details which mobilink mentioned on their website. They have mentioned 75 mins as a incentive which does’t mean you can not call more than 75 mins from this package.

    As per my understanding mobilink mentioned Call Setup fee which is Rs 0.10 + Tax will be charged on the first pulse for each call. So if you drop the call before every min so you can call only 75 times [0.10 call setup charges + (19% FED + 15 Holding Tax) * 75 Min ] = 10.05 PKR , otherwise it’s almost unlimited.

    So Logically you can not tell they are misleading their customer. We should also think before posting any news which can also called yellow journalism.

  • ko mujay ye bata day ye mobilink walon ki garyan kidher hoti hain.sub packages theek kerwa dun ga

  • mobilink is best, mein ne 2 months pehly port in back kia tha. pehly djuice tha har month 500+ ka balance parta tha. aur mobilink mein 2.5 months mein sirf 700-800 balance use hua… Mobilink no doubt no.1 network…

  • @ amir, i am surprized you have stil not captured the story of huge corruption scanle which has just been discovered in Mobilink technology dept because of which many senir level officers have resigned or have been asked to resign.

  • Dear Aamir Attaa Ma ny Mobilink aur telenor sy bohat amount refund krwahi ha myry pass proof ha.

  • technically its not aimed at 38 million consumers since we are being strictly numbers, so heading is inflated hence this post is quite misleading to begin with. the same advertiser that you are picking on is the same advertiser inside you wanting to make sure that the work you publish gets attention. there isn’t any difference between you and the person behind the ad, you think you are right and they think the same, partially speaking.

  • @aamir7:disqus
    amir bhai,You Well Understand that for these Money Making Machines ,70 Minutes or 7GB is Unlimited

  • In Jan/Feb 2014, Mobilink ran Twitter campaigns announcing prizes etc (u can still search for them).. But they HAVENT announced a winner or given a prize!!

  • All operators are almost cheating either one way or other. they mostly cheat in value added services in most of the cases customer never subscribe to any vas but the company franchises retailers put on vas from back end. In result customer loose their balance once in subscribing and second when he come to know and then unsubscribing he has to be charged.

  • dear propakistani , the PTA is already getting a handsome amount / share / kickback for this . there is no regulatory authority present PRACTICALLY in pakistan for the benefit of PEOPLE .
    PTA is just to serve the cellular companies.

  • Yup I don’t see any ads from Mobilink here, you deserve this Mobilink.

    Ps: you might trace this IP back to Mobilink network this time, lolzzzz.

  • You are absolutely rite on PTA not checking on these phone companies anymore, they have even ignored the call setup charges still being charged despite their notifications and warnings in past.

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