Mobilink Deceives its 38 Million Customers with Misleading TVC


We know that mobile phone companies are going through tough times with their balance sheets and retaining their customers, but Mobilink has seemingly become so frustrated that it has started to dodge its customers with deceiving and misleading advertisements.

Aim is clear: Mint as much money as you can.

Before going further into details, have a look at this 45 seconds TVC:

After watching this TVC, below is the information that a general viewer will extract:

  • Make unlimited calls, round the clock
  • Daily charges: Rs. 10 plus tax
  • Dial *212# to subscribe and make unlimited calls during the day

However, after looking at Mobilink’s website, the information provided in TVC is absolutely incorrect, rather its misleading. Here’s the correct information about the offer (the real catch one may call it):

  • Customers can use 75 Mobilink minutes during one calendar day by subscribing to the offer

Put in other words, Mobilink is luring the customers by falsely claiming that it is offering unlimited calls, while in reality they are offering just 75 Mobilink minutes.

Not to mention, customers – who would subscribe to the offer after watching the TVC – are highly likely to lose their balance after consuming first 75 minutes. And trust me, Mobilink will never refund you a single penny, even if you lose Rs. 100, 200, 500 or even more due to their this misleading TVC.

Ironically, the TVC at the end says: “Kuch Chuppaya Nahi, Sir Jhukaya Nahi”. Yes right, kuch chupaya nahi, bass 75 Minutes ki limit ka bataya nahi!

On a related note, PTA has apparently stopped checking TVCs and packages from cellular companies. My this analogy is based on the fact that it has always turned deaf ears towards whatever cellular companies do with their customers. Reference: Service Charges.

On other hands, Competition Commission Pakistan is known for taking notices against cellular companies after two years of actual events.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK