Telenor Pakistan’s youth centric brand djuice has been named the most socially devoted Facebook brand in the world in telecommunications industry during July 2014, according to recent stats published by Social Bakers.
According to analytical data released by Socialbakers.com, djuice was in the lead in telecom sector with 100% response rate with over ten thousand user questions answered in July 2014.
According to Socialbakers.com, Telenor Pakistan’s post from FIFA Football World Cup campaign became the second most popular post in Pakistan with total interactions in excess of fifty thousand and an engagement rate of 7.7% whereas an average post engagement rate in Pakistan, according to the report, is merely 0.22%.
While sharing his views on significance of social media, Irfan Wahab Khan, Chief Marketing Officer, Telenor Pakistan said, “Telenor Pakistan believes in innovation and as we aim to take this innovation story forward especially in this new exciting times of 3G in Pakistan. We believe that the social media is a powerful tool in building a stronger bond and relationship between our customers and our brands.”
Telenor Pakistan has always been active on social-media platform with an aim to directly engage with its customers. The telecom was also ranked as most socially devoted telecom brand in 2012 by Socialbakers.
Check below infographic for Pakistani brands and their performance on Social Media during July 2014: