Mobilink to Retain its Leadership Even After 3G [Interview]

Mobilink is going to get only aggressive with time for its 3G offerings and company will retain its long-running market leadership after 3G as well, said Aamer Manzoor, Head of Data at Mobilink.

Mr. Manzoor was sharing his thoughts in an interview with ProPakistani, a video of which is posted below.

Before we go to the video itself, here are few things that Mr. Manzoor emphasised during his talk with ProPakistani:

  • Mobilink is aggressively rolling out 3G network and company has stretched its 3G footprint in 12 cities so far.
  • Mobilink has this approach of fully covering a city with 3G through blanket coverage before moving to next city.
  • Aamer Manzoor believes that 3G adoption depends on three things, 1- Network, 2- Ecosystem and 3- Devices
  • For devices, Aamer believes that Pakistan has around 7 to 8 percent of 3G smartphones and less than 1 percent 4G phones
  • Aamer said that speed of 3G rollouts from cellular companies will depend on ecosystem and device prices. Earlier the prices go down and smarpthone penetration is increased, more speedy the rollouts will be. He said that first second tier cities will get 3G with-in next two years.
  • Aamer Manzoor said that telcos’ data revenue will only get better with time. He explained that voice revenues grew from nowhere to what they are today, and now when time has come data revenues will surge as they did in regional and global markets.
  • At a time when four 3G operators started together, Aamer said that starting together or starting ahead doesn’t make much of a difference and Mobilink will continue to lead the market after 3G with innovative and affordable products.
  • Aamer believes that Pakistan’s market isn’t 4G ready yet. He justified this by saying that 4G devices in market are very minuscule and usage behaviours of masses don’t demand 4G as a technology.
  • Aamer said that Mobilink will keep assessing the market to evaluate the demand — and company will get 4G spectrum when and if required.
  • Aamer confirmed that 3G bundles will get better with more flexible monthly caps with time. He said that current pricing is based on 2G segments and telcos are in process of learning users’ behaviour after which one should expect more affordable 3G plans.
  • Aamer agreed that industry as whole should educate the masses about the benefits that mobile broadband can bring to their lives.
  • It must be noted that this video was recorded two weeks ago, and Aamer didn’t respond then to our question about number of 3G users on Mobilink’s network. But now know that Mobilink crossed 1 million 3G users earlier this week.

Now let’s move to the detailed interview:

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


    • well may be you are right but as of today number speaks that Mobilink is still leading. Mobilink Brand which was considered as premium brand i believe this is for sure no more exits.

        • i am far from elite but i used mobilink postpaid since i bought my first phone (2002). at that time lots of people told me jazz was simply not as good.

          • Jazz was being used by limited budget users and regular users opted postpaid. I also started with telenor prepaid but shifted on postpaid when calling needs increased…

  • it’s a long game, i would like to see how 3G services will be by next year, not just by mobilik but also by other operators. we are just starting, nothing is set stone yet.

    • Yes it is a long game.There will be a tough competition between all operators.All 3G/4G operators will improve their quality with passage of time based on customer experience.It is expected that total 3G/4G users will cross 10 million within 5 to 6 months as presently more than 10 million customers possess smartphones.Their conversion to 3G will be a visible phenomenon.It is just start

      • so by the end of this coming winter Mobile operators will have almost some idea what we our needs are for time being but Im sure our hunger for better speed and data will grow over time, that’s what will make us switch to LTE/4G next year or so.. and i do hope Ban from YouTube is lifted but surprisingly I can still use YouTube app on Mobilink tho

  • If mobilink keep promotional volume like 15 gb at Rs. 300 then they will become leader in 3g mobile internet, further mobilink has learned more as former wimax service provider

    • Dil khush kr dia AGR yai offers chalti rahi.. Evo py lanat bhaij due ga.. 500 mai 20 gb lakin speed maryal ghory jaisi… 100-300 kbps.

  • people are not ready for 4G…yeah right. Because of people like him typical “babu” mentality we are never going to be ready for anything new in this country….talk about forces for status qua

    • deploying 4G is far more expensive and pain in the ass, i don’t like the fact we have to wait few more years before LTE is a thing, but if everything is setup with you making ppl aware what you can do with it, there is no point to it, adobption will be far too slow and it will be expensive. beside “lifting ban from youtube” is something we also have to consider, we all know everyone go to youtube when they need to watch anyting, need to do something and even learn something.. Beside ppl like us who already are aware of what we need to do on the internet everyone else in majority is not educated for better and proper use of Mobile broadband.

    • 4G is for them those want nothing but to download movies, games and other Stuff.. we people have to first decided what is the benefit or purpose of 3G .. because as of today we still talk about with each other “Oh Yar tere speed kaisi hia ya mere to itnye MB/KB ati hia”. i think operators and other IT firms need to educate Masses that we can create jobs , education material online, shopping etc…
      for 2014-2016 i think IF 3G is operation and fully optimized with pricing better than existing DSL and Wimax. we are on right path 4G is already on his way so nothing to worry.

    • Corporate sector will be the main beneficiary of 4G.Corporate market will be captured by Zong as well as Warid.3G is enough for most of common consumers.China Mobile, Zong parent company has 30 crore(out of 80 crore) 3G connections while it has 2 crore 4G connections.Compare the ratio.60% of these 2 crore 4G connections are being used by corporate sector according to one report.

  • Lol, telecos keep the tradition of bringing obselete technologies to Pakistan, when globally, it becomes cheaper to procure, deploy and maintain, keeping the defensive strategy, I would say, not a offence, but trusting in the people is the thing, that’s what people at zong has done, I really appreciate the effort and it is only a tiny gap, which will be filled soon of LTE users in Pakistan!

  • Agar logon k paas smart phone nahi hai tou kia hua. There are other devices too through which people can use 3g internet on laptop, computers e.t.c


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