Mobilink to Retain its Leadership Even After 3G [Interview]

Mobilink is going to get only aggressive with time for its 3G offerings and company will retain its long-running market leadership after 3G as well, said Aamer Manzoor, Head of Data at Mobilink.

Mr. Manzoor was sharing his thoughts in an interview with ProPakistani, a video of which is posted below.

Before we go to the video itself, here are few things that Mr. Manzoor emphasised during his talk with ProPakistani:

  • Mobilink is aggressively rolling out 3G network and company has stretched its 3G footprint in 12 cities so far.
  • Mobilink has this approach of fully covering a city with 3G through blanket coverage before moving to next city.
  • Aamer Manzoor believes that 3G adoption depends on three things, 1- Network, 2- Ecosystem and 3- Devices
  • For devices, Aamer believes that Pakistan has around 7 to 8 percent of 3G smartphones and less than 1 percent 4G phones
  • Aamer said that speed of 3G rollouts from cellular companies will depend on ecosystem and device prices. Earlier the prices go down and smarpthone penetration is increased, more speedy the rollouts will be. He said that first second tier cities will get 3G with-in next two years.
  • Aamer Manzoor said that telcos’ data revenue will only get better with time. He explained that voice revenues grew from nowhere to what they are today, and now when time has come data revenues will surge as they did in regional and global markets.
  • At a time when four 3G operators started together, Aamer said that starting together or starting ahead doesn’t make much of a difference and Mobilink will continue to lead the market after 3G with innovative and affordable products.
  • Aamer believes that Pakistan’s market isn’t 4G ready yet. He justified this by saying that 4G devices in market are very minuscule and usage behaviours of masses don’t demand 4G as a technology.
  • Aamer said that Mobilink will keep assessing the market to evaluate the demand — and company will get 4G spectrum when and if required.
  • Aamer confirmed that 3G bundles will get better with more flexible monthly caps with time. He said that current pricing is based on 2G segments and telcos are in process of learning users’ behaviour after which one should expect more affordable 3G plans.
  • Aamer agreed that industry as whole should educate the masses about the benefits that mobile broadband can bring to their lives.
  • It must be noted that this video was recorded two weeks ago, and Aamer didn’t respond then to our question about number of 3G users on Mobilink’s network. But now know that Mobilink crossed 1 million 3G users earlier this week.

Now let’s move to the detailed interview:

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • Internetgeek

    Continue to lead? LOL. Yeah the way they are losing market share everyday…in his dreams. :D

    • DJ

      well may be you are right but as of today number speaks that Mobilink is still leading. Mobilink Brand which was considered as premium brand i believe this is for sure no more exits.

      • Bilal Iqbal

        It was the time when elite class opted indigo as postpaid and now they are using it due to on net cheap calls..

        • Shahid Saleem

          i am far from elite but i used mobilink postpaid since i bought my first phone (2002). at that time lots of people told me jazz was simply not as good.

          • Bilal Iqbal

            Jazz was being used by limited budget users and regular users opted postpaid. I also started with telenor prepaid but shifted on postpaid when calling needs increased…

  • Bilal Aahil

    it’s a long game, i would like to see how 3G services will be by next year, not just by mobilik but also by other operators. we are just starting, nothing is set stone yet.

    • Shoaib

      Yes it is a long game.There will be a tough competition between all operators.All 3G/4G operators will improve their quality with passage of time based on customer experience.It is expected that total 3G/4G users will cross 10 million within 5 to 6 months as presently more than 10 million customers possess smartphones.Their conversion to 3G will be a visible phenomenon.It is just start

      • Bilal Aahil

        so by the end of this coming winter Mobile operators will have almost some idea what we our needs are for time being but Im sure our hunger for better speed and data will grow over time, that’s what will make us switch to LTE/4G next year or so.. and i do hope Ban from YouTube is lifted but surprisingly I can still use YouTube app on Mobilink tho

  • Muhammad Ashraf

    If mobilink keep promotional volume like 15 gb at Rs. 300 then they will become leader in 3g mobile internet, further mobilink has learned more as former wimax service provider

    • Bilal Iqbal

      Dil khush kr dia AGR yai offers chalti rahi.. Evo py lanat bhaij due ga.. 500 mai 20 gb lakin speed maryal ghory jaisi… 100-300 kbps.

  • desi

    people are not ready for 4G…yeah right. Because of people like him typical “babu” mentality we are never going to be ready for anything new in this country….talk about forces for status qua

    • Bilal Aahil

      deploying 4G is far more expensive and pain in the ass, i don’t like the fact we have to wait few more years before LTE is a thing, but if everything is setup with you making ppl aware what you can do with it, there is no point to it, adobption will be far too slow and it will be expensive. beside “lifting ban from youtube” is something we also have to consider, we all know everyone go to youtube when they need to watch anyting, need to do something and even learn something.. Beside ppl like us who already are aware of what we need to do on the internet everyone else in majority is not educated for better and proper use of Mobile broadband.

    • DJ

      4G is for them those want nothing but to download movies, games and other Stuff.. we people have to first decided what is the benefit or purpose of 3G .. because as of today we still talk about with each other “Oh Yar tere speed kaisi hia ya mere to itnye MB/KB ati hia”. i think operators and other IT firms need to educate Masses that we can create jobs , education material online, shopping etc…
      for 2014-2016 i think IF 3G is operation and fully optimized with pricing better than existing DSL and Wimax. we are on right path 4G is already on his way so nothing to worry.

  • Wah! good video Aamir bhai!

  • Ahmad Maken

    Telenor’s gonna rule InshAllah!

  • Geekpk

    Only Zong believes in the Pakistani market and bought 4G license while the rest keep saying that 4G has no use in PK.

    • Shoaib

      Corporate sector will be the main beneficiary of 4G.Corporate market will be captured by Zong as well as Warid.3G is enough for most of common consumers.China Mobile, Zong parent company has 30 crore(out of 80 crore) 3G connections while it has 2 crore 4G connections.Compare the ratio.60% of these 2 crore 4G connections are being used by corporate sector according to one report.

  • Muhammad Ashraf

    by the way where is warid 4g lte

    • test

      Coming Bang Bang

      • Shoaib

        People are waiting for this release.

        • Alamdar Raza

          What.. The movie or Warid’s 4G?

          • Guest

            “We are worth the wait”

            • rashid

              In sha Allah warid 4g will be there after 31st december with 20mbps speed all over lahore n partially in islamabad rawalpindi n karachi

          • Shoaib

            Yes it was Warid 4G LTE which is still to be released.

            • test

              After 10th Muharam launch of 4G LTE

              • Shoaib

                Warid can capture easily 2 to 3 million customers by launching 4G LTE within few months.

  • Zaki Uddin

    Lol, telecos keep the tradition of bringing obselete technologies to Pakistan, when globally, it becomes cheaper to procure, deploy and maintain, keeping the defensive strategy, I would say, not a offence, but trusting in the people is the thing, that’s what people at zong has done, I really appreciate the effort and it is only a tiny gap, which will be filled soon of LTE users in Pakistan!

    • Shoaib

      Agreed but at start 4G LTE will be mostly used by corporate sector.

      • Zaki Uddin

        Could be, but having a LTE enabled phone, won’t you opt in for using LTE rather than 3G, I don’t see a reason why any one won’t do that!

        • Shoaib

          Definitely I would be.But there is comparison with China.China Mobile, Zong parent company have 30 Crore 3G connections(Out of total 80 crore connections)and has 2 crore 4G connections.60 percent of 4G connections are corporate connections while 40 percent are common consumers.

          • Zaki Uddin

            Sure!

    • aamir7

      How about cursing your government for this? 3G was originally due in 2009 (as per cellular policy of 2004)

      • Zaki Uddin

        Cursing don’t do any good, yet I agree in this regard, there are vast mistakes on the governmental side!

  • Shaykh ul Islam Tahir ul Qadri

    did someone ask him about contract phones?

  • muhammad hussain

    Agar logon k paas smart phone nahi hai tou kia hua. There are other devices too through which people can use 3g internet on laptop, computers e.t.c