Online digital advertising is growing rapidly in Pakistan and now demands serious attention. TV viewership is shifting from Cable and Satellite to watching TV content over Internet and according to estimates, the global TV content ad spend on the web will take over the conventional TV ad business soon.
Tune.TV is Pakistan’s first and only Video on Demand streaming service that is legal, premium and free to the viewers. The service hosts high quality entertainment content from Pakistan’s TV channels under a license. Tune.tv viewers enjoy their favorite content in HD and their technology automatically adjusts the streaming quality based on the user’s connection. No buffering, no suffering.
Tune.Tv is the fastest growing video website of Pakistan. It pushed its way to top 1000 on Alexa within weeks of of its soft launch and continues to grow rapidly. It is already serving the most long format video play backs and 75% of the traffic it gets is from Pakistan.
The service delivers an authentic TV experience and their technology allows to serve pre-, mid- and post rolls seamlessly and efficiently. When it comes to ads, Tune.TV have opted for quality over quantity. There are a very limited number of display ad boxes and minimal in stream video advertising. No annoying Pop-Ups, no tricky malwares or virus threats, just high quality entertainment. The team at Tune.Tv can also produce custom built creatives and sponsorships that drive higher engagement and results.
Tune.Tv is the first Pakistani website to offer state of the art HTML5 video player based on the latest technology. Allowing viewers to share the link directly from the player increases the possibility of content going viral. It aims to be Pakistan’s most effective video advertising service. They hope to achieve this goal by providing premium video content to viewers when, where and how they want it. And by creating a service that viewers, content owners and advertisers will love equally.