In December 2013, Easypaisa launched ATM Cards for its Mobile Account customers with the objective of facilitating them with the convenience and security of withdrawing cash from any ATM in the country around the clock. In January 2015, Easypaisa has reached a milestone of more than 250,000 ATM Card users.
Every month, more than PKR 1 Billion are being withdrawn using Easypaisa ATM cards. Prior to the ATM Cards, Mobile Account users were able to withdraw cash from their Mobile Accounts from any of the 50,000 Easypaisa shops. However, with the launch of Easypaisa ATM Cards, Mobile Account users can now withdraw cash from any of the 6,000+ ATMs (1-Link or M-Net) across Pakistan.
Easypaisa ATM cards can be picked up from any Telenor Service Center, Sahulat Ghar or Tameer Microfinance Bank branch and can be activated instantly without any additional documentation requirements. Easypaisa ATM cards meet all the banking standards and are cost effective; each ATM card costs PKR 200 only and does not have any annual or recurring charges. The major benefit of the Easypaisa ATM card is that a replacement card does not take weeks; a new Easypaisa ATM card can be picked up again and activated instantly.
In only 5 years, Easypaisa has gained a lot of momentum. The Easypaisa ATM card is an instrumental product for those segments that only have a need to withdraw money, for example, pensioners and social cash transfer beneficiaries. The customers in these segments rarely own a mobile phone, nor do they have adequate literacy levels to operate a mobile phone. For such users, the Easypaisa ATM Card is a much more familiar instrument to withdraw funds from the nearest ATM or a Bank POS machine.
In a country with 100 million plus adults and estimated to have only 15 million Bank Account customers, Easypaisa has already made an impression with a registered customer base of 3.3 million Mobile Accounts.