Shahbaz Maqsud Khan, who had been head of brands at Telenor Pakistan has decided to move to Moblink as Director Brands, we have checked with sources.
Shahbaz will be assuming his charge at Mobilink starting today, we were confirmed officially.
Shahbaz had been working with Telenor Pakistan for more than 5 years and has been behind many marketing achievements of the Norwegian company. Recent most are; the relaunch of Telenor talkshawk in 2013 under the slogan Sachi Yari Sab Pey Bhaari, which pushed the industry towards more transparent practices and lately the launch of Telenor 3G’s services.
He also deployed many key image building projects for Telenor such as Telenor I Champ that provided mobile internet awareness to more than 600,000 students in rural Pakistan (the largest on-ground awareness program of its kind by any telcom In Pakistan) and Ao Kar Dikhaein- an internal Telenor movement to increase employee engagement and motivation.
Shahbaz is credited as among the key talent of Telenor and drove excellence in Brand Management practices by launching tools like MAP segmentation and SMART Framework.
Prior to Telenor, he worked in a global consumer FMCG Company Unilever, and looked after some of the top global brands like Axe & Lipton.
He has also been on assignments in other Asian countries, and has a combination of experience in sales and marketing.