Mobilink Gets New Director Brands from Telenor

Shahbaz Maqsud Khan, who had been head of brands at Telenor Pakistan has decided to move to Moblink as Director Brands, we have checked with sources.

Shahbaz will be assuming his charge at Mobilink starting today, we were confirmed officially.

Shahbaz had been working with Telenor Pakistan for more than 5 years and has been behind many marketing achievements of the Norwegian company. Recent most are; the relaunch of Telenor talkshawk in 2013 under the slogan Sachi Yari Sab Pey Bhaari, which pushed the industry towards more transparent practices and lately the launch of Telenor 3G’s services.

He also deployed many key image building projects for Telenor such as Telenor I Champ that provided mobile internet awareness to more than 600,000 students in rural Pakistan (the largest on-ground awareness program of its kind by any telcom In Pakistan) and Ao Kar Dikhaein- an internal Telenor movement to increase employee engagement and motivation.

Shahbaz is credited as among the key talent of Telenor and drove excellence in Brand Management practices by launching tools like MAP segmentation and SMART Framework.

Prior to Telenor, he worked in a global consumer FMCG Company Unilever, and looked after some of the top global brands like Axe & Lipton.

He has also been on assignments in other Asian countries, and has a combination of experience in sales and marketing.

Tech reporter with over 10 years of experience, founder of ProPakistani.PK


  • askarian

    Never have I seen statements like ‘decided to move..’ In articles even in those covering CEOs switching to other tier I companies in the world. This guy is only a director. from a blogger’s perspective propkistani must stop treating telecom managers and directors like if they’ve fallen from the heaven or are celebrities or are non replaceable. When you report a professional move like this one refers to a language that makes sense by projecting as a neutral party. Shahzaz was ACQUIRED by Mobilink because he probably APPLIED for that position. Was OFFERED a job based on contractual jargon that HR professionals like myself produce for everyday for every new hire. Unless you know Shahbaz personally or own Mobilink by any chance please take how you frame your articles this in future.