Qmobile Lifts an Indian TVC and Airs it in Pakistan for its Z7 Phone

It seems like our recent revelation of Qmobile copying an Oppo’s R5 ad campaign wasn’t the end of the story.

After doing some more digging around, we found that it was not the only case of lazy creative work from the one of the most popular phone brands in the country.

Brazilian Model Larissa Bonesi who appeared in QMobile (Read Gionee) TVC

Qmobile is also ripping off a TVC made in India by a company called Gionee for its S5.1 smartphone.

This doesn’t stop here actually as Gionee S5.1 is apparently the same phone that is launched in Pakistan. It has stripped down specs but the design remains the same.

The Qmobile advert for the Noir Z7 is literally the same; in fact, it uses the same footage featuring a Brazilian Model Larissa Bonesi and all they did was replace the Gionee logo with their own.

Even the tag line, and phone models in the TVC remains the same.

Have a look for yourself.

Gionee S5.1 Advertisement:

Qmobile Noir Z7 Advertisement:

Two points here.

First, Qmobile are coming across as ridiculously cheap and really should get their own media agency to do some work. They may be the most popular brand in the lower segments of the market but have struggled to have the same impact at the higher end smartphone market.

Marketing and brand perception are just as important as your product, somebody just ask HTC who learned this the hard way. So you can’t take shortcuts and you certainly can’t rip off whatever you like and casually pass it as your own work. It does irreparable damage and its just not worth it.


Also Read: QMobile Blatantly Copies OPPO R5 Ad Campaign


Another interesting implication of the video is the question, are the Gionee S5.1 and Noir the same smartphones? If yes, it seems like Qmobile and similar brands in other countries are simply buying phones from same manufacturers in China and acting as glorified distributors.

This question has come up before as well and many believe that Qmobile uses the same source as Micromax in India, but now a similar TVC too? in two altogether different countries? Does this ring any bells?

Do they actually have any legitimate claim?

The only possible explanation is that QMobile is owned by the same company as Gionee. Otherwise, such actions are ridiculous even by Pakistani standards.

We don’t have a lot of copyright protection in the country but if you are one of the most recognizable brands and still resort to copying and ripping others off, you should be ashamed of yourselves. If this were a western country, they’d probably be served a lawsuit already.

Qmobile Official Response:

We made all possible efforts to get QMobile’s take on this, and in fact we delayed the story to give them enough time for a response, but nothing has come up as of yet.

We will update the post if and when we hear anything from QMobile.

Talal is a Director and the Editor in Chief at ProPakistani.

  • QMobile:

    Phones: Copy, TVC: Copy , Paper Ads: Copy

    and standard of all these thing: 1/100.

  • KaKa

    Haha classic chitrol……!

  • Zafar

    This is not the 1st time Qmobile is doing something this kind. Even Qmobile’s 1st Smart phone if you remember Noir A10 featuring Fawad Khan in TVC was copy of indian phone Micromax Canvas 2. This is just 1st time they even copied whole TVC with smartphone.

    • FakePersona0

      qMobile first smartphone was Noir A2…

      • zafar

        Chalo nd Karlo Yaar :P

        • jabismith

          Kahi aisa to nhi k Qmobile Indian Brand ho, .

  • faaria

    why suddenly all hate for Qmobile on Propakistani? All those phones are made by private companies in Shenzhen, China. Gionee, Micromax, Qmobile and Voice all buy those phones and sell them after re-branding. You can start your own brand too and start business in same way. You can find all these details if you do a little search on Google.

    • Geek At Large

      QMobile fanboy o_O That’s new.

    • Saad Durrani

      Micromax and Gionee have their manufacturing facilities. How about using Google search for that?

      • faaria

        Micromax manufacturing facility started just last year.. They started rebranding Chinese imported mobile phones in 2008 (WIkipedia)
        Gionee’s manufacturing facility is based in China.and many brands in Pakistan, Malaysia, Indonesia etc are selling their rebranded phones

    • Haida Kay

      FanGirl :-P ahaan ..

    • faaria

      Qmobile Z4 is rebranded version of Fly IQ453 Luminor,
      Z5 is gionee elife e7
      A900i is a rebranded version of Gionee Ctrl V5

      They are doing this since their first phone. i only know about few phones because its been discussed in XDA forums a lot. Same Custom ROMS , MODs and rooting method works on original and rebranded version.

    • zafar

      Matter is not from where they are getting phones or why they are re branding, the matter is they copied full TVC of Gionee. which is unethical due to short skirts of girls in ship and “S*xiest” word.

      • faaria

        if they can rebrand their phone. They can buy their commercial too. but yeah.. its not appropriate for Pakistani Audience

        • Ali_Amjad

          I was trying to tell the exact same thing on the previous QMobile post

        • MuTaTeD

          I believe it is the official advertisement developed in collaboration by the two companies. You can see that the logos change on the back of the phone in the video, The Gionee one says Gionee and QMobile ones say QMobile.

          • MuTaTeD

            Another One

            • LS

              Ever heard of Video Editing?

              • Saqeef Iqbal

                At least Qmobile can edit videos better than Sony.

                • LS

                  We were not talking about cell phone’s ability to edit a video but the TVC that was produced for both.

  • Rana Jazib Masood

    You guys do realise that all these small companies develop these phones in collaborations, and have made small brands in different countries to capture the market, if qmobile is launched in india, no one would buy it, similarly is the case if gionee is launched here. majority of the phones of these companies are the same.

    • MuTaTeD

      I Agree, I believe it is the official advertisement developed in
      collaboration by the two companies. You can see that the logos change on
      the back of the phone in the video, The Gionee one says Gionee and
      QMobile ones say QMobile.

  • Wrong!!!!

  • Haseeb

    QMobile is copying each and every detail, RIP Innovation

  • Kashif Qamar

    Complete Copy Feel sorry for them

  • Saleem

    lol.. they proved that they are a China mobile company,, “Copy is in their nature” :P

  • DJ

    what i doubt owner of both companies can be same not on books but you know what i mean :)

  • lolzz post dalne se pehle search to ker lya karo bhai… ye ads Gionee aur Q mobille ki joint production thi and micromax, Gionee, Qmobile ye teen same hi hain….

    Hope you ll delete this post soon

    • Rizwan

      Any source for this info sir??? that these 3 companies r the same!!! apko qmobile k CEO ne btaya ???
      they proved with giving enough info what about u?

    • aamir7

      Azeem, I asked them the same but they decided not to confirm it.

      • I think we should use our common sense .. ager ad copy hota to india wale foran copyright ker dety so of course ye ad un ki marzi se chala hai #Rizwan

  • I am here for slightly different purposes lol. Can anyone tell me the name of the model?

    • aamir7

      LOL — we knew that ppl would be curious, so details were mentioned in the post.

      So anyway, she’s Larissa Bonesi https://www.facebook.com/larissa.bonesi

    • Raja Maja

      Saad bhai aap to THARKI niklay……………….Meri Tarhan ;)
      unko kaho sub choro ………….Bachi kitni FIT hai yaar……….is ki copy to kehin bhi nahin hogi………….WOW……double thumbs up.

  • Hasnu

    QMobile is not a vendor which manufactures mobile phones. They does not even manufacture casing of their phones. They actually buy phones from 3rd party phone manufacturers and give them their Brand Name “QMobile”. I ask propakistani what difference does it make that if a born copier copies add campaigns or commercials or whatsoever if their product itself is a COPY.. :P. Every literate Pakistani knows everything about QMobile. Its better not to waste our resources on such topics as those illiterates still gonna ask “sab se bari screen wala mobile dekhao and the seller will respond aap QMobile le jao”…. :)

  • guest

    Admit it you were searching this babe on internet and found this :v

  • Ali Shanzy

    what ever u say but SAMSUNG was also doing something like copying IPHONE and got penalties and after that it had become famous enough that people didn’t care about its being copied because it was satisfying people needs..
    same way i like QMOBILE……On the other hand both brands are of same company than we cant say its copying dude…..its strategy my dear…

  • why you people are not talking about other companies because Voice and Gfive also copying the whole ads

  • Waqas Ovais

    Actually I’ve heard that QMobile is actually owned by an Indian. Since an Indian doing business in Pakistan wouldn’t be a popular decision, QMobile has not been “directly linked” with the indian owner. That could just be a hoax but there is such possibility

  • PK

    Bachi Tight hai…..

  • qFag

    Just like Propakistani copies articles, images from other technology blogs and publishes on their blog after minor editing.

    • Dr. Aamir Liaquat Hussain

      good one janab!

      • qFag

        Aamir bhai Qmobile ki car chahye :D

        • Dr. Aamir Liaquat Hussain

          Sir Qmobile kay jo halat hain ab apko QMobile kay AAM milain gay..wo khila dun ga

    • true

    • Kashif

      Similer type of work was done by propak, about the sony official distribution in country. They quoted another blog, and the vendor they quote if you check online is the distributor of only HTC mobiles in country.

    • Hassan

      Classic.. Gionee is the parent brand & manufacturer of the QMobile Support nor z7… So they got the add…

  • its just that the chinese company that makes the phones for q mobile and Gionee give them advertisement as well.

    • Imran Jabbar

      any source?

  • Ali Yousuf

    Dear Fellows !
    This writer is a sick !
    This phone ODMs by Gionee and Q purchased from Gionee , This add TVC related with a deal between Gionee and Q that marketing will be supported by Gionee , thays why sameTVC telecast just by adding the Q logo there !!!!
    No copy at all , i am not a Q fellow nor belongs to any Chinese vendor but i am part of this mobile phone industry amd know this fact and deal between Q n Gionee !!
    Pro Pakistani better you take some evidence or feedback before lauching any issue for anyone otherwise you will loose your ranking as well as your honor to this field of e-publications !!!

    Ali Yousuf

    • aamir7

      How do you know this? When QMobile people didn’t know it when I asked them?

      • jani

        Are you serious Amir? Everyone knows this! Don’t tell me you bought into the Pakistani phone hai thing? Even if you did, didnt you ever wonder how or where their manufacturing plant is or how Pakistan suddenly managed to leap into producing phones faster than Pakistan produces babies?
        Its a great company boss, but they just buy from “ODMs”. Google this term and you will understand.
        And google the about the phone I am writing from to understand that such import companies exist all over the world. Its a great business model.
        The Qmobile i9 was made by an ODM named Tinno. Its avalible in different parts of the world as:
        Philippines : MyPhone – Agua Rio
        India: MicroMax – Canvas 2 Colors A120
        Russia: Explay – Fresh
        France: Wiko – Rainbow

        Educate yourself, who cares what people ‘say’. You should know the facts

    • wakeelkh

      End of Story….!

      • wakeelkh

        and i agree with ali yousuf….. i too am noticing these types of useless posts on this reputed website. You can comment about “qmobile airs an indian TVC in Pakistan” but “STOLEN” i mean is there any kind of conflict between you people. Everybody knows That they import mobiles from Gionee and other manufacturers around the world. what’s the big deal

  • Jkfooty

    If both companies are owned by the same parent company and even the phone model, features everything is same, i dont think there’s anything wrong with it.

    • aamir7

      QMobile doesn’t admit this.

  • hong Kong resident

    Qmobie and I ball(Indian) are owned by a group of people. In hong kong, there is a guild where members are required to pay million dollars(US) annually. Here, Chinese manufactures of mobile phones exhibit their works. Customers can negotiate with the Chinese and buy the mobiles under their brands. Each brand sells in different countries under a stipulated guidelines of the guild. Q, micromax, I ball etc have no r&d or manufacturing units in their respective countries. All these handsets are manufactured by a single company and its subsidiaries. Case is same for Chinese made automobiles(read electric bikes in south Asia and south east Asia).

  • guest

    Qmobile waley apney ghar ja kar behen aur beti se boltey hon gay ,ye lo ‘SEXIEST MOBILE’.

  • Tanveer Khan

    Lakin ak baat hai jo bhi hai jessa bhi smartphone ko pakistan main introduce krane wali company hai

    Ham mazeed dheet bn k kehtay k unhon ne hari copy kr li hai

  • Khurram ShahzAd

    What do you expect from Qmobile, they have cheap low quality phones with big features which I don’t think will lost longer. However, no personal experience with Qmobile.

  • Raja Maja

    Sub choro Bachi check karo.

    Bachi kitni FIT hai yaar……….is ki copy to kehin bhi nahin hogi………….WOW……double thumbs up.

    • Muhammad Yasir

      i knew it :D

  • Saad Naeem

    What if i told you that the TVC is from Gionee,
    And the Z7 is rebranded Gionee Elife S5.1

  • Khalid Yaldram

    qmobile —————> copy aur aqal sa padal logo ka mobile

  • irfan

    assalam o alikum
    Q mobile walo sharam karo

  • AmirTut

    Maybe the ad company is the same, i.e. they went to an ad company in India who just sold them an ad that they had already created for another company and thus they may well have copyright authorization to use the ad. Which isn’t too uncommon actually. However not getting a response from them is bizarre so the case may-well be it’s unauthorized use of an ad. Who knows?

  • The Birdman

    Here’s another side to it… How about i simply buy YOUR Ad when i’m re-branding YOUR phone?