Plane Solutions Aiming to Bring Augmented Reality to Pakistan

The innovative team at Plane Solutions is preparing to introduce a unique augmented reality app for mobile users in Pakistan. The app will engage users in new and fascinating ways by offering them a greater degree of interaction with still images. A lesser version was originally developed as a university project. It was designed as a path finding service that let the students and faculty pinpoint any location at the university campus. With the final release of the app, Plane Solutions aims to make the virtual world a part of the lives of the average Pakistani consumer.

How does Augmented Reality work?

Augmented Reality (AR) is a real-time view of a real-world surrounding, with certain aspects (such as sound, video, graphics or GPS data) being enhanced or augmented via computer-generated sensory input. Fundamentally, the technology works by modifying an individual’s perception of reality. The hardware components for AR include a processor, a display, sensors, and input devices. An example of this technology is Microsoft’s recently announced Hololens, which has all the necessary hardware built inside the head-mounted gear.

What are its applications?

AR’s area of application is huge, which includes marketing or assimilating statistics, 3D model generation, interactive tutorials, and direction guides. In the long run, Plane Solutions is planning to build support for each of the aforementioned applications. For the beta launch, however, the team is focusing on fashion magazines. Through the app, customers can enhance their shopping experience by being able to purchase any product that catches their attention while sifting through magazines. Similarly, customers will also be able to check for the availability of a particular product and get directions to its nearest outlet. Social media integration will also be available, allowing customers to post about their purchases and also share images as well as information on their favorite products.

The beta version of Plane Solutions’ app is scheduled for release in April.

 


  • Afaq Khatri

    Please post some article about recent development on DTH technology. PTA has already hired a swiss firm for policy draft

    • Fahad Hashmi

      We already have one in Pakistan. DWN (formerly Sun TV/southern TV networks)

      • Afaq Khatri

        The Services provided by DWN is not DTH. It is called MMDS [MULTICHANNEL MULTIPOINT DISTRIBUTION SERVICES] licencing. DTH is far better technology for broadcasting TV channels.

        • Fahad Hashmi

          Great! thank you for correcting. are news circulating about DTH in Pakistan?

    • rehman1

      wait after the auction of companies! the swiss firm would be planning the information memorandum just like it happened with 3g

  • Afaq Khatri

    Sorry its not PTA but PEMRA

  • Mansoor

    Consultant will submit final report in 90 days after which bidding will start. Pemra finalized this firm on January 16, 2015 but because of some stay order from court, hiring delayed and now finally after the vacation of stay order swiss firm will start its work. We can say that in about 6 months DTH service will start in Pakistan. GS group of Russia has already shown its interest in launching DTH service in Pakistan.

    • Afaq Khatri

      Thank you so much….